Design thinking Innovation is very important for technological hubs to be sustainable in this 21st century. Some of the challenges associated with the traditional innovation approaches include; product centered issues because users’ needs are poorly understood and a lot of assumptions are made to develop a product. As a result, products were not well tested and verified against the expected users’ needs. Industries are adopting design thinking innovation since it has the user at the centre of product and service innovation. The purpose of the proposed study was to analyze the factors that influence the adoption of design thinking innovation approach in technology hubs in Nairobi. The research design adopted by the study was descriptive. The sample size for the study was 144 respondents who were selected using simple random sampling. Questionnaire and interview guide were used in collecting primary data. Administration of the questionnaires to the respondents was done by the researcher. The researcher also interviewed the respondents where more information was required. End user representative’s data was also collected using interview guides. Open-ended questions were analyzed using conceptual content analysis. Descriptive statistics were used in analyzing quantitative data including means, standard deviations, frequencies and percentages. The data was presented in form of tables, pie charts and 2-D and 3-D charts.
CHUAGA, C (2021). Analysis of Factors That Influence Adoption of Design Thinking Innovation Approach: A Case of Technology Hubs in Nairobi. Afribary. Retrieved from https://track.afribary.com/works/analysis-of-factors-that-influence-adoption-of-design-thinking-innovation-approach-a-case-of-technology-hubs-in-nairobi
CHUAGA, CATHERINE "Analysis of Factors That Influence Adoption of Design Thinking Innovation Approach: A Case of Technology Hubs in Nairobi" Afribary. Afribary, 20 May. 2021, https://track.afribary.com/works/analysis-of-factors-that-influence-adoption-of-design-thinking-innovation-approach-a-case-of-technology-hubs-in-nairobi. Accessed 09 Oct. 2024.
CHUAGA, CATHERINE . "Analysis of Factors That Influence Adoption of Design Thinking Innovation Approach: A Case of Technology Hubs in Nairobi". Afribary, Afribary, 20 May. 2021. Web. 09 Oct. 2024. < https://track.afribary.com/works/analysis-of-factors-that-influence-adoption-of-design-thinking-innovation-approach-a-case-of-technology-hubs-in-nairobi >.
CHUAGA, CATHERINE . "Analysis of Factors That Influence Adoption of Design Thinking Innovation Approach: A Case of Technology Hubs in Nairobi" Afribary (2021). Accessed October 09, 2024. https://track.afribary.com/works/analysis-of-factors-that-influence-adoption-of-design-thinking-innovation-approach-a-case-of-technology-hubs-in-nairobi