APPLICATION OF THE CONTRIBUTION MARGIN APPROACH TO PRICING DECISIONS IN MANUFACTURING ORGANIZATIONS (A CASE STUDY OF INNOSON TECHNOLOGY NIGERIA)

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ABSTRACT

This study is an attempt to examine the application of the contribution margin approach to pricing decision in manufacturing organizations. The main job of the management and managers of organizations is decision making. The word, decision implies taking a stand on an issue or issues. Decision making therefore, involves making a choice between alternative courses of action. No business or organization can exist without one kind of decision or another, that is why this research work is based on identifying problems faced by mangers and management is decision making and to recommend solution to it. In order to carryout this study, the researcher based his work on enlightening the mangers and management of organizations on the need for them to have a good decision because the future of any organization depends on the soundness of decision made by itâ€™s managers. Within the business circle, a decision or action is risky when it is open to several alternative outcomes or consequences, that is why the research will prove to ensure the most appropriate and satisfactory decisions. In carrying out this objectives, the researcher will formulate research questions and hypothesis and data collection that include oral interviews and questionnaires for the staff of the â€œINNOSON TECHNOLOGY NIGERIAâ€ and the general public. The formulated hypothesis will be analyzed and statistically tested by using two universal acknowledged instrument via simple automatic percentages and Z-tests. Finally, the researcher will make recommendations based on his findings from the study which could be useful to INNOSON TECHNOLOGY NIGERIA, and other manufacturing organizations, students and researchers as well.

TABLE OF CONTENTS

Title page

Certification

Approval page

Dedication

Acknowledgment

Table of content

Abstract

CHAPTER ONE

1.1 Background of the study

1.2 Statement of problem

1.3 Objectives of the study

1.4 Research questions

1.5 Research hypothesis

1.6 Significance of the study

1.7 Scope and limitation of the study

1.8 Definition of terms

References

CHAPTER TWO

2.0 Review of related literature

2.1 Importance of objective of pricing

2.2 Importance of price

2.3 Pricing decisions

2.4 Techniques employed in price determination

2.5 Price administration

2.6 Pricing in maturity state

2.7 Pricing policy

References

CHAPTER THREE

3.1 Research design

3.2 Sources of data

3.3 Population and determination of sample size

3.4 Method of investigation

3.5 Analysis tool

References

CHAPTER FOUR

4.1 Introduction

4.2 Presentation and analysis of responses demographic analysis

4.3 Analysis questions

4.4 Test of hypothesis

References

CHAPTER FIVE

5.0 Discussion, Implications and Recommendations

5.1 Discussion of results

5.2 Recommendations

5.3 Conclusion

Bibliography

Appendix

Questionnaire

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APPLICATION OF THE CONTRIBUTION MARGIN APPROACH TO PRICING DECISIONS IN MANUFACTURING ORGANIZATIONS (A CASE STUDY OF INNOSON TECHNOLOGY NIGERIA)

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