Branding and Marketing of Pure Water in Ilorin Township (A Case Study of Ayobat Pure Water)

ABSTRACT

This research work deals with branding and marketing of pure water in Ilorin township, about satisfaction by the competitor that the regulatory system. The problem aims at solving some of the questions that might arise in the branding and marketing of pure water. The method of data used in the project was primary which include questionnaire and chi – square correlation  analysis that was prepared for the testing of the hypothesis. During the period of finding, the researcher was able to examine and ascertain that branding enhances the effectiveness and efficient running of the branding has the marketing of pure water in Ilorin, therefore it was to realized that for any sector to develop and effectively running, it must be competitive and marketing oriented, so that the branding and marketing of pure water. Lastly the recommendation shows that branding influences the choice of a product in the market. For consumer to identify the product of their choice. This project contain five chapters, chapter one presented background of the study, statement of problem, aims and objective of the study, significance of the study, scope of the study and limitation and constraint to the study. Chapter two also explained the text book and author of the research been used in this project work. The concept of marketing, marketing strategy, branding and brand, branding policy methods of treating water and hypothesis formulation. Chapter three provided how research design population sample and sample size, sources of data, method of data collection and method of data presentation and analysis been gathered. Chapter four talk about the brief history of Ayobat pure water, data presentation, date analysis, hypothesis and discussion of finding. Finally, chapter five analysis the summary of report, conclusion and recommendation given to the company has an personal advice

TABLE OF CONTENT

TITLE PAGEi

CERTIFICATIONii

DEDICATIONiii

ACKNOWLEDGEMENTiv

ABSTRACTvi

TABLE OF CONTENTvii

CHAPTER ONE

1.1Background Of The Study1

1.1Introduction3

1.2Statement of the Problem5

1.3Aim and Objective of the Study6

1.4Significance of Study7

1.5Scope of the Study 12

1.6  Limitations and constraints to the study13

CHAPTER TWO

LITERATURE REVIEW

2.1The Concept of Marketing16

2.2 Marketing Strategy 23

2.3Branding and Brand25

2.4Branding Policy 29

2.5Methods of Treating Water 32

2.6Hypothesis Formulation34

CHAPTER THREE

RESEARCH METHODOLOGY

3.1Research Design                            36

3.2Population, Sampling and Sample Size37

3.3Sources of Data Collection41

3.4Method of Data Collection45

3.5     Method of Data Presentation and Analysis48

CHAPTER FOUR

DATA PRESENTATION AND ANALYSIS

4.1 Brief History of Ayobat Pure Water Ilorin51

4.2Presentation of Data52

4.3Hypothesis Testing62

4.4Discussion of Findings65

CHAPTER FIVE

SUMMARY, CONCLUSIONS AND RECOMMENDATIONS

5.1Summary of Report67

5.2Conclusion68

5.3Recommendation69

REFERENCES 72