Application of ICT on the Marketing Research

ABSTRACT

This project investigates the factors that must be considered during the Application of ICT on the Marketing Research. Personal interviews were conducted with academics in order to identify the content, functions, appearance and value of a marketing research.

In this project I will be written a full report on the application of ICT on the marketing research.The project analysed the impact of good marketing research on of the level of market share of an organization; examine the effects of Information and Communication Technology on marketing performance and productivity of an organization;find out the role of Information and Communication Technology on the Nigerian Productivity; and proffer new measures of minimizing the risk and maximizing the benefits of marketing research on Information and Communication Technology.

The methodology that will be used for this system will contains entire procedure in carrying out a conclusive research and the methods adopted in carrying out the empirical analysis of the research. Here various issues such as source of data, method of analysis, model formulation and specifications as well as justification of the research methodology are intensively dealt with.

TABLE OF CONTENTS

Front Page               .…………………………………………………………………………………      i

Certification             ………………….………………………………………………………………      ii

Dedication                …………………………….……………………………………………………      iii

Acknowledgement   ………………………..…………………………………………………….       iv

Abstract                    …………………………………………………………………………………       v

Table of contents   ………………………………………………………………………………….    vi-vii

List of Table             ………………………………………………………………………………….      viii

List of Figures          ………………………………………………………………………………….      viii

CHAPTER ONE (Introduction)                                     

1.1       Background of study

1.2       Statement of problem

1.3       Objective of the study

1.4       Research hypotheses

1.5       Significance of the study

1.6       Scopeof the study

1.7       Limitation of the study

1.8       Definition of term

CHAPTER TWO (Literature Review)

2.1       Acronyms of ICT

2.2       Marketing Research

2.3       Marketing Research Characteristics

2.4       Comparison with Other Forms of Business Research

2.5       Classification of Marketing Research

2.6       Types of Marketing Research

2.7       The Conduction of Marketing Research

2.8       Organization of Marketing Research

2.9       Business to Business Market Research

2.10    Marketing Research in Small Business and Nonprofit Organizations

2.11    ICT and the Recent Trend in Marketing Research

2.11.1 Market Information System

2.11.2 ICT and Marketing Research

2.12    Software Tools to Enhance Your Internal Marketing Capabilities

CHAPTER THREE (Research Methodology)

3.1       Introduction

3.2       The Study Area

3.3       Population of the Study

3.3.1   Population Distribution

3.3.2   Sample Size and Sampling Procedure

3.4       Research Design

3. 5      Research Instrument and Analysis Technique

3.6       Validity of the Instruments

3.7       Method of Data Analysis

3.8       Summary

CHAPTER FOUR (Presentation and Analysis)

4.1       Introduction

4.2       Test of Research Hypothesis 1

4.3       Test of Test of Research Hypothesis 2

4.3       Test of Research Hypothesis 3

CHAPTER FIVE (Summary, Conclusion & Recommendation)

5.1       Summary

5.2       Conclusion

5.3       Recommendations

5.4       References

      …………………………………………………………   53