Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya

Abstract

The study sought to examine communication as a factor affecting effective strategy implementation in the banking industry in Kakamega County, Kenya. The study adopted a descriptive survey research design. This research limited itself to four selected commercial banks in Kakamega County covering a sample of 25 respondents drawn from 85 employees of Kenya commercial bank, Equity Bank, Co-operative bank and National bank. Stratified and simple random sampling techniques were used. The study relied on primary data which was obtained through a structured questionnaire. Data was analyzed using descriptive and inferential statistics. The result of this study reveals that a relationship exists between communication and strategy implementation in the banking industry in Kakamega County, Kenya. The study recommends that managers should communicate with employees regularly to enhance strategy implementation.

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APA

Akoth, O (2024). Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya. Afribary. Retrieved from https://track.afribary.com/works/communication-as-a-factor-affecting-effective-strategy-implementation-in-the-banking-industry-in-kakamega-county-kenya

MLA 8th

Akoth, Odero "Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya" Afribary. Afribary, 10 Jul. 2024, https://track.afribary.com/works/communication-as-a-factor-affecting-effective-strategy-implementation-in-the-banking-industry-in-kakamega-county-kenya. Accessed 27 Nov. 2024.

MLA7

Akoth, Odero . "Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya". Afribary, Afribary, 10 Jul. 2024. Web. 27 Nov. 2024. < https://track.afribary.com/works/communication-as-a-factor-affecting-effective-strategy-implementation-in-the-banking-industry-in-kakamega-county-kenya >.

Chicago

Akoth, Odero . "Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya" Afribary (2024). Accessed November 27, 2024. https://track.afribary.com/works/communication-as-a-factor-affecting-effective-strategy-implementation-in-the-banking-industry-in-kakamega-county-kenya

Communication as a Factor Affecting Effective Strategy Implementation in the Banking Industry in Kakamega County, Kenya

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