ABSTRACT
Research under the topic "Competitive pricing and Performance of Financial Institutions"
is to be carried out in two branches of Centenary Rural Development Bank.
The objective of the study
• To identify the pricing techniques used by CERUDB
• To investigate the influence of competitive pricing on the banking sector.
• To find out competitors that have dominant edge m the financial sector of
Uganda.
Means of competitive pricing
When a company sets its prices chiefly on the basis of what its competitors are charging,
its pricing policy can be described as competition oriented. It is not necessary to charge
the same price as competitors, although this is a major example of this policy. The
competitors oriented pricing firm may seek to keep its prices lower or higher than
competitors by a certain percentage.
Methods used in the collection of data
Questionnaires; Self administered questionnaires that are both open and closed ended
questionnaires are used.
Interviews; Formal and informal interviews are used. That is, the interviews will have
formulated questions written down and others come in the due course of the interview
process.
Observation; Under this, the researcher simply observes what the respondents are doing.
He uses non-participant observation method. This is where he simply observes minus
participating in what the respondent is doing.
MWNAGI, K (2021). Competitive Pricing And Performance Of Financial Institutions Case Study Of Centenary Rural Development Bank. Afribary. Retrieved from https://track.afribary.com/works/competitive-pricing-and-performance-of-financial-institutions-case-study-of-centenary-rural-development-bank
MWNAGI, KIIGE "Competitive Pricing And Performance Of Financial Institutions Case Study Of Centenary Rural Development Bank" Afribary. Afribary, 03 Jun. 2021, https://track.afribary.com/works/competitive-pricing-and-performance-of-financial-institutions-case-study-of-centenary-rural-development-bank. Accessed 30 Nov. 2024.
MWNAGI, KIIGE . "Competitive Pricing And Performance Of Financial Institutions Case Study Of Centenary Rural Development Bank". Afribary, Afribary, 03 Jun. 2021. Web. 30 Nov. 2024. < https://track.afribary.com/works/competitive-pricing-and-performance-of-financial-institutions-case-study-of-centenary-rural-development-bank >.
MWNAGI, KIIGE . "Competitive Pricing And Performance Of Financial Institutions Case Study Of Centenary Rural Development Bank" Afribary (2021). Accessed November 30, 2024. https://track.afribary.com/works/competitive-pricing-and-performance-of-financial-institutions-case-study-of-centenary-rural-development-bank