Consumer Satisfaction as a key to Industrial Growth and Development (A Case Study of Dangote Group of Company Nigeria Plc)

ABSTRACT

This study researched into consumer satisfaction as a key to industrial growth and development. It examined the   significant impact of consumer satisfaction on industrial growth and development.

A marketing survey was conducted to elicit opinions on porously formulated hypotheses. The study discovered that effective consumer satisfaction improved the growth and development of the industry as opposed to the tentative hypothesis. it was concluded that consumer satisfaction serves as a key to industrial growth and development.