Cost Control And Reduction Strategies For Solving Business Economic Problems. (A Case Study Of Guinness Nigeria Plc)

Abstract

A business can be defined as the sum total of those activities that have their main purpose of creations, maintenance and extension of a concern, with continuous to exist because it earns profit or than benefits. Business is set-up to achieve certain objectives, these objectives may range from maximum of the organizer, wealth, rendering of certain essential service to the community, capturing of larger share of market for it product or services to maximization of profit or minimization of cost. In achieving these goals, resources inform of human and material have to be  employed these resources employed are measured in quantitative term and then translate them into what is known as cost. A rational businessman has in his mind apart from other aim in his business undertaking, the maximization of profit and minimization of cost. But the business operation environment is dynamic and complex. Some factor, internal and external, may affect the cash flows position of the firm and possesses a threat to the going concern intension of the organization of the business.