Determinants Of Strategic Posture Of Hotels In Kenya: A Resource Based View Perspective

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This study sought to examine the influence of internal resources on the strategic posture that business hotels took. Internal resources were determined as physical facilities, managerial competences, business processes and technology. The study subjected the internal resources to the strategic posture dimensions of risk, proactivity, innovation and competitive aggressiveness to examine proactive or reactive posture. The moderating variable was organizational culture, which is also an internal resource. The research objectives were presented as (i) to determine the influence of the organizational facilities on strategic posture; (ii) to examine the relationship between managerial competences and strategic posture; (iii) to investigate the extent to which business processes impact on strategic posture; (iv) to establish the effect of technological use on strategic posture; v) to explore the influence of organizational culture on strategic posture.

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Determinants Of Strategic Posture Of Hotels In Kenya: A Resource Based View Perspective

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