EFFECTIVE PACKAGING AS A PROMOTIONAL TOOL IN MARKETING OF BEAUTY CARE PRODUCT (A STUDY OF HARDS AND DROMEDAS LTD)

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ABSTRACT

This research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent to which information contained in packaging strategy’s and consumer responses and also its other user, and to give critical analysis of disclose in the statement of profit and loss, and balance sheets particular in relating to Hardis and Dromedas. For comprehensive understanding of the impact of this study, the work has been divided into five chapters as listed in table of contents.

TABLE OF CONTENTS

Title page i

Certification ii

Dedication iii

Acknowledgement iv

Abstract v

Table of Contentsvi

CHAPTER ONE

Introduction

1.1Background of the Study1

1.2Statement of the Problem 5

1.3Objective of the Study 7

1.4Research Hypothesis8

1.5Significance of the Study 10

1.6Scope of the Study 11

1.7Definition of Terms 12

CHAPTER TWO

Literature Review

2.1Overview of Packaging 14

2.2Importance of Packaging 20

2.3Role of Packaging in Marketing 23

2.4Packaging Design 25

2.5Packaging Decision 26

2.6Packaging Cost 30

2.7Effective of Packaging Strategy on Product 31

2.8Effective packaging as Promotional Tool 32

2.9Company Profile36

CHAPTER THREE

Research Methodology

3.1Source of Data39

3.2Population of Study40

3.3Sample Random Techniques 40

3.4Sample size for Distribution40

3.5Instrument for Data Collection 42

3.6Limitation of the study 43

CHAPTER FOUR

4.1Data Presentation and Analysis44

4.2Hypothesis 54

CHAPTER FIVE

Summary, Recommendation and Conclusion

5.1Summary 65

5.2Recommendation 66

5.3Conclusion68

Bibliography

Appendices

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EFFECTIVE PACKAGING AS A PROMOTIONAL TOOL IN MARKETING OF BEAUTY CARE PRODUCT (A STUDY OF HARDS AND DROMEDAS LTD)

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