EFFECTIVENESS OF PROMOTION IN MANUFACTURING INDUSTRY A CASE STUDY OF BAGCO

TABLE OF CONTENTS

Title Page i

Certification ii

Dedication iii

Acknowledgement iv

Table of Content vi

CHAPTER ONE

1.0 Introduction

1.1 Background of the Study

1.2 Statement of Problems of the Study

1.3 Aims and Objective of the Study

1.4 Significant of the Study

1.5 Scope of the Study

1.6 Limitations and Constraint to the Study

CHAPTER TWO

2.0 Literature Review

2.1 Concept of Sales Promotion

2.2 Objectives of Sales Promotion

2.3 Sales Promotion Planning Strategy

2.4 Factors Determining the Selection of Sale Promotion

2.5 Concept of Consumer Product

2.6 Types of Consumer Product

2.7 Effects of Sales Promotion in Marketing Consumer

CHAPTER THREE

3.0 Research Methodology

3.1 Data Collection Method / Techniques

Type of Data Collection

Source of Data

Method of Collection

3.2 Data Presentation and Analysis Method

3.3 Definition of Population

3.4 Sample Size and Distribution

CHAPTER FOUR

4.1 Brief History of Case Study

4.2 Data Presentation and Analysis

5.1 SUMMARY

5.2 COCLUSION

5.3 RECOMMENDATION

REFERENCES

BIBLIOGRAPHY

APPENDIX

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