Effects Of Social Media On Students Academic Performance In Institutions Of Higher Learning In Makindye Division -Kampala District

ABSTRACT

The study was carried out with the aim of examining the impact of use of social media on

students’ academic performance in institution of higher learning. This research adopted

descriptive and explanatory research design. It also employed the use of cross sectional survey

method using survey questionnaires with a Likert Scale. The of sample 102 students from

selected secondary schools selected using convenient sampling method. The data collected was

analyzed using description means and regression via SPSS. The Pearson’s correlation

coefficients of four independent are correlated with student’s academic performance while two

are not. Thus considering the abnormal use of Social media platforms by students, it is expedient

that Universities in Soroti educate their students to positively use these platforms for educational

purposes which will eventually result in a positive impact on their academic performance. From

the findings and the conclusions of the study, the researcher recommends that i) Students should

be educated on the influence of Social media on their academic performance ii) Students should

be monitored by teachers and parents on how they use these sites iii) Teachers should ensure

they use the social media as a tool to improve the academic performance of students in schools

iv) Students should better manage their study time in and prevent distractions that can be

provided by the social media and v) There should be a decrease in the number of time spent by

students when surfing on the net.

TABLE OF CONTENTS

DECLARATION

APPROVAL

DEDICATION

ACKNOWLEDGMENT iv

LIST OF TABLES viii

ABSTRACT ix

CHAPTER ONE 1

INTRODUCTION 1

1.0 Introduction

1.lBackground of the study 1

1.2 Statement of the problem 1

1.3 Purpose of the study 2

1.4 Objectives of the study 2

1.5 Research Questions 2

1.6 Scope 3

1.6.1 Geographical scope 3

1.6.2 Theoretical scope 3

1.6.3 Contextual scope 3

1.7 Significance of the study 3

1.8Operational of key terms 4

V

CHAPTER TWO .5

LITERATURE REVIEW.

2. 1 Theoretical perspective 5

2.2 Conceptual Framework 6

2.3 Social Networking Sites 8

CHAPTER THREE 13

METHODOLOGY 13

3.0 Introduction 13

3.1 Research Design 13

3.2 Target Population 13

3.3 Sample size 13

3.4Sampling Procedures 14

3.5 Methods 14

3.6 Research Instruments 14

3.7 Validity and reliability of the instruments 15

3.8 Data Gathering Procedures 15

3.9 Data analysis 15

3.10 Ethical consideration 16

vi

CHAPTER FOUR .18

PRESENTATION, INTERPRETATION AND ANALYSIS OF THE RESULTS 18

4.0 Introduction 18

4.1 Description of Respondents 18

4.2 The impacts of time appropriateness on students’ academic performance 19

4.3 The impact of nature of usage on students’ academic performance 23

CHAPTER FIVE 26

DISCUSSIONS, CONLUSIONS AND RECOMMENDATIONS 26

5.0 Introduction 26

5.1 Discussions of Findings 26

5.2 Conclusions 27

5.3 Recommendations 27

5.4 Areas for Further Research 27

References 29

APPENDIX 1: QUESTIONNAIRES 32