Electronic Commerce In Namibia: Its Growth, Present Status And Potential

Abstract

Wide varieties of trading methods are rapidly being replaced by the use of computers and communications networks the world over. This new concept of trading is known as Electronic Commerce (e-commerce). Great potentials exist for saving costs and improving services by utilizing this technology. Examples of phenomenal successes and staggering cost savings are just too many. Profits in millions of dollars are mentioned with ease, as a result of applying e-commerce. It is apparent that the industry is trading a few paces ahead of the academics in the area of e-commerce. A research study on e-commerce trends in the Namibian industry was therefore found necessary. This research work is intended to make a contribution on the knowledge of e-commerce status in Namibia and help in the socio/economic development in the country, especially to the small business community. Key technological inhibitors and drivers of business-to-business and business-to-customer e-commerce have been identified and presented in this research. Electronic Commerce offers an opportunity for business development. In Namibia, we are being left behind by the developed world mainly because of lack of awareness of the existence of e-commerce and its potential advantages. Even in cases where we may be aware of its existence, the application software, which is used in this area, is expensive and not easily affordable by small businesses. Another problem is that some small businesses cannot be able to use e-commerce when they are struggling to sustain themselves economically. The specific case presented in this thesis is that of mushroom growers in Namibia. This research develops a trading software package that is used by trading partners in the country to improve their trading practices, and thereby benefit from the advantages that e-commerce offers. Although applied to mushroom growers, however, the concept is applicable to any other group of commodity producers.