Employee Perceptions Of Transnamib Holdings’ Financial Performance And Corporate Image

TABLE OF CONTENTS

ACKNOWLEDGEMENTS …………………………………………………ii

DEDICATION ………………………………………………………………iii

DECLARATION ……………………………………………………………iv

LIST OF FIGURES ………………………………………………………….x

LIST OF TABLES …………………………………………………………xii

LIST OF ACRONYMS ................................................................................ xiii

ABSTRACT…….………………………………………………………….xv

CHAPTER ONE ............................................................................................. 1

INTRODUCTION .......................................................................................... 1

1. Orientation of the study .......................................................................... 1

1.2Problem statement ...................................................................................... 3

1.3Objectives of the study ............................................................................... 4

1.4Significance of the study ............................................................................ 6

1.5Limitation of the study ............................................................................... 7

1.6Delimitation of the Research ...................................................................... 7

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1.8Definitions of terms .................................................................................... 8

1.9Structure of the thesis ................................................................................. 8

CHAPTER TWO .......................................................................................... 10

LITERATURE REVIEW .............................................................................. 10

2.1 Introduction ......................................................................................... 10

2.2 Definition of corporate image ............................................................... 10

2.3 Definition of corporate performance ..................................................... 12

2.4 TransNamib corporate performance ..................................................... 13

2.5.1 Model reputation –financial performance dynamics ............................. 21

2.5.2 Relationship between corporate reputation and financial performance .. 22

2.5.6 Corporate identity connection with performance ................................... 25

2.6Summary .................................................................................................. 27

CHAPTER THREE ....................................................................................... 29

METHODOLOGY ........................................................................................ 29

3.1 Introduction ............................................................................................. 29

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3.2 Research design ....................................................................................... 29

3.3 Population ............................................................................................... 30

3.4 Sample .................................................................................................... 31

3.10 Research instrument .............................................................................. 35

3.10.1 Description of research instrument ...................................................... 36

3.11Procedure ............................................................................................... 38

3.12 Data analysis ......................................................................................... 38

3.13Research ethics ....................................................................................... 40

3.14 Validity and reliability ........................................................................... 42

3.15Summary ................................................................................................ 43

CHAPTER FOUR ......................................................................................... 44

ANALYSIS AND DISCUSSION .................................................................. 44

4.1 Introduction ............................................................................................. 44

4.2 Presentation of findings and Analysis ...................................................... 44

4.2.1 Demographic physiognomies of respondents ........................................ 44

4.2.2Analysis of data ..................................................................................... 46

4.2.3 Research objectives ............................................................................. 47

4.2.3.1 Financial performance ....................................................................... 47

4.2.3.2 Financial performance distribution Return on equity (ROE)............... 48

4.2.3.3 Return on capital Employed (ROCE) ................................................. 49

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4.2.3.4 Tobin q .............................................................................................. 50

4.2.3.5 TransNamib corporate image; ............................................................ 51

4.2.3.7 Hypothesis Testing to establish the relationship between financial performance and corporate image. ................................................................ 52

4.2.3.8 Respondent’s views on who is responsible for the poor image of THNL54

4.2.4 Research objective Strategies for improving Trans Namibia financial performance and subsequently its organizational image. ................................ 60

4.2.4.1 Lack of adequate control .................................................................... 60

4.2.5 Research objective: To determine the perception of the company’s stakeholders on negative financial performance; ............................................ 57

4.3Summary .................................................................................................. 61

CHAPTER FIVE .......................................................................................... 62

CONCLUSIONS AND RECOMMENDATIONS ......................................... 62

5.1 Introduction ............................................................................................. 62

5.2 Summary of research objectives ........................................................... 62

5.3Recommendations .................................................................................... 63

5.4 Conclusions ......................................................................................... 62

References .................................................................................................... 66

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APPENDICES ..............................................................................................