ABSTRACT This study focused on the trend of Public Relations practice in a non-profit organisation, the Presbyterian Church of Ghana, using the Grunig & Hunt Model of Public Relations. Utilising the purposive sampling technique, a sample of twenty-five (25) people was drawn from the Clergy and Laity of the Presbyterian Church and other para-church groups. An in-depth interview was conducted and relevant Public Relations documents on the Church were also analysed. The findings indicated that ...
ABSTRACT This study investigated the perceptions of Sekondi-Takoradi residents in the Western Region, Ghana of the firefighting operations of the Ghana Nation Fire Service (GNFS) in the Metropolis. Being underpinned by the theories of perception, the study specifically sought to investigate how the residents perceive the firefighting operations of GNFS and examine measures needed to improve their operations. Using quantitative approach, survey was used to collect data from 120 respondents th...
ABSTRACT This study sought to investigate the experiences of doctors and patients during their encounter in the consulting rooms of the health facilities in the University of Cape Coast and University of Education, Winneba in the Central Region of Ghana. A qualitative study was used to ascertain the actual lived communication experiences of doctors and patients in the consulting rooms. The study was anchored on Goffman’s facework and politeness theory. In all, a total of 23 patients and 6 ...
ABSTRACT One of the fundamental factors that determine the success or failure of a behavioural change campaign is the nature of communication strategies adopted by the change agent. Nigeria has been declared a polio free nation, but scholarly attention has not been given to the role played by communication strategies in the success of polio immunisation and eradication projects in Northern Nigeria. This study, therefore, investigated the communication strategies used in polio immunisation ca...
ABSTRACT The major purpose of the study was to investigate financial public relations practices in some selected commercial banks in Ghana. The study used both qualitative and quantitative method and adopted the descriptive survey design. The study employed the Excellence Theory as its theoretical framework. Questionnaires and interview guide were used to gather data from one hundred and fifty six (156) participants. The population was made up of all workers and clients of the Agricultural D...
ABSTRACT Pedagogy of the Oppressed was written decades ago to expose unequal power relationships which result in oppression among humanity. It further introduces critical pedagogy as the antidote to deconstructing oppression. Using the qualitative approach to inquiry, the study employed the phenomenological design to solicit the views and ideas of the 2018 Postgraduate Sandwich Students of the Communication and Media Studies Department and investigated how their behaviours have been transform...
ABSTRACT Given the increasing relevance of radio in education, this thesis is an effort at examining the place of campus radio stations in educational broadcasting in two tertiary institutions in Cape Coast. Data was collected with the aid of questionnaire and semi-structured interview guides. The questionnaires were administered to students in the two tertiary institutions and the semi-structured interview guide was used for the management the two institutions and the staff of the radio stat...
ABSTRACT This study examines the coverage in online news portals of female spouses of presidential candidates during the campaign prior to the 2016 general elections. The study sought to uncover the ways in which the female spouses were portrayed through the lens of framing theory, gender and social constructivism. The study used qualitative research approach and employed content analysis as the design with document analysis as the data collection and analysis technique. A total of 1252 par...
ABSTRACT Organisational crises have become synonymous with the financial sector in Ghana in recent times, notably from 2012. Owing to many reasons, the Bank of Ghana merged Royal Bank, uniBank, Sovereign Bank, Beige Bank and Construction Bank into the Consolidated Bank Ghana (CBG) in 2018. There appears to be paucity on issues of internal communication from the perspectives of sense-making theory and situational crisis communication theory within the social constructivist perspective. The s...
Abstract Youths constitute a vibrant, critical resource input in the development process of any nation. It is, therefore, imperative that their health and wellbeing be safeguarded in the pursuit and sustenance of the socio-economic transformation of any society. With the unabated high prevalence of HIV and AIDS among this age cohort, communication campaigns must be restrategized, diversified and focused on effecting change in the behaviours that predispose young people to HIV infection. Prov...
ABSTRACT Although there are many studies conducted on cannabis and its effect on the people who use them, with regards to their health, relationships and personal development, each user may have unique reasons and experiences that spur him or her on to use it. The study is limited to only the undergraduate student users of cannabis at the University of Education, Winneba with the aim of finding out the culture that surrounds the consumption and use of cannabis. The data collection method...
ABSTRACT This study examined the Corporate Social Responsibility (CSR) practices of Newmont Ghana Gold Limited unearthing how the company communicated CSR online. The study particularly, explored the all the online platforms (mainly the corporate website) that Newmont Ghana Gold Limited communicate CSR on as well as the communication strategies employed to communicate CSR activities. The design was a case study and it was underpinned by Carroll’s (1991) Four part theory and Morsing and Schu...
Radio stations have used jingles for environmental education and communication in Nigeria for decades though not much has been done to study the impact of such use—which is the purpose of this article. Through 12 focus group discussions (FGDs) in six local government areas of Oyo state, Nigeria, interviews with the program directors of two radio stations, and a questionnaire administered with 18 program producers from the stations, the researcher found that producers and directors had full ...
ABSTRACT This study sought to investigate how television content is used to promote CSR in Ghana, using Vodafone Healthline television show as a case for detailed investigation. The Vodafone Healthline television show is a flagship television show produced and sponsored by the Vodafone Ghana foundation. This study explored how Vodafone Healthline is produced; the contribution of Healthline to the promotion of Vodafone’s CSR activities, and viewers’ perspectives of the Healthline te...
ABSTRACT The advent of internet and the Social Networking Sites (SNSs) is another significant phenomenon that is shaping social interaction. SNSs have opened the doors of communication, allowing people from around the world to engage in identity creation and relationship development. Several studies have sought to explain how identities are constructed online especially on the SNSs. Through qualitative textual analysis, interview and cyber ethnography viewed through the lens of symboli...