Virtual interactive process occurs when a process that relies upon physical interaction between people and/or objects is transitioned to a virtual environment. Virtual process is having profound effects on society as an increasing number of persons and particularly researchers are migrating to virtual environments. The purpose of this paper is to explore the strategies that ensure effective management of virtually conducted research. The manager of a virtual process is not much different from...
Arguably, film is the most magical form of storytelling. It is that genre that is most similar to our dreams; a place where a lot of possibilities abound. In the case of Nigerian films, there is little or no holding back as creativity and imagination are often interlaced with biased and unbiased social constructs. This study considers ‘New Normal’ as the current thematic preoccupation of Nigerian films to trivialise women’s rights and promote abuses. This phenomenon is contextualised as...
ABSTRACT Film is both an art and a business. This study was interested in both sides of the art form. The study had three objectives; to identify the creative strategies employed in the selected dramas, to investigate audience responsiveness and perception of the creative strategies and to interrogate possible ways of intersection between creativity and marketing of TV Dramas. The study was based on the prism of Social Marketing Theory as well as Formalist Film Theory. The two drama programs...
“In the last few years participative Television (TV) has seen the upward growth trend with innovative technologies being deployed by broadcasters“ Owens et al (1999).”Of the modern day inventions, the advent and spread of television channels across the globe have subtly changed the contours of social relationship. The literature on the influence of TV viewing is less. Man is a social animal and socializing plays an important role in keeping ourselves concerned about others in neighborho...
The place of radio for the purpose of education has been around for some time. The radio technology was developed in the 19th century and became an educational medium in the 20th century. Although according to Couch (1997) radio has been overshadow by television over the years but still remains a vital and viable medium for educational purposes in a large mass communication settings. Radio has the capacity to deliver quality educational programs to large audiences in an expanded geographical ...
ABSTRACT This research is an attempt to find out if Instagram influences consumer buying behavior using Aun Undergraduate students who were enrolled into the spring 2018 academic session. To find out the number of students registered for the spring 2018 session, Mr Yakubu Ayuba was contacted in order to get a concise and accurate number. In response to this request, the registrar confirmed that a total number of 976 undergraduates were registered and based on the Taro Yamane Formula, the con...
ABSTRACT This study assessed how celebrity endorsements influenced consumers’ behavior and other factors that predispose people to buy products. To do this, a number of products sold at the AUN Campus Store and Top 10 Store, all located within Yola Town and which are endorsed by Nigerian celebrities were selected and students of AUN were surveyed based on the assumption that they patronize the shops and also have the required exposure to provide smart answers to the questions posed. The ob...
ABSTRACT This study examines the perception of northern women on the use of sex appeal advertisements in Yola, the basis that underlined the northern women’s perception on the use of these advertisements and also investigates whether sex appeal ads influence the decision of buyers when purchasing any product. The study adopted both qualitative and quantitative method to gather data. Survey research design and questionnaires were shared to collect data. The findings reveal that there are ne...
ABSTRACT The research closes the gap between the audience and presenters of wazobia dem say dem say radio program and creates relationship between the public and broadcasters. Relying on the survey design and a 10-item structured questionnaire, which focused on how often they listen to Pidgin English programs on radio, and distributed purposively to 400 respondents, the study assesses meaning presenter of the program “dem say dem say” on wazobia FM tries to pass across to listeners of th...
ABSTRACT There are many factors that influence people to watch movies. Three factors were identified for this research. The factors are movie trailers, movie reviews/ratings and movie casts. The goal was to find out if and how these factors influence the American University of Nigeria (AUN) undergraduate students to watch movies. In order to do this, a convenience and purposive sampling size of 125 students was used. Online surveys were used to collect data. The results showed that the movie...
Abstract Purpose: The purpose of the study was to determine whether gaps exist in the Kenyan journalism training thatare now filled by other professionals. Materials and methods: The three study sites were local FM radio stations - Radio Citizen, Radio Jambo, and Radio Maisha. Using a 2014 Media Council of Kenya study of radio talk shows in Kenya as a background,the thesis placed more emphasis on the radio presenters and their content. The study applied Social Responsibility Theory which posi...
ABSTRACT This research involved explaining how the use of Facebook has affected the face-to-face communication. The goal was to ascertain if it influences it negatively or positively. This will be achieved through inquiring of information from students. It is no doubt that the social media has been a key communication platform for most youths and there has been worry that it is greatly affecting their face-to-face communication skills. This research highlights the dangers posed by excessive u...
ABSTRACT Several studies have been carried out on the role of social media in political democratization where most of them based on national elections in different countries. However,little attention has been given to university students who are increasingly utilizing social media as a way of engaging politically with aspirants, thereby influencing their voting patterns.Therefore,the focus of this study was to assess the utilization of social media in university students elections in Ken...
Abstract This article explores the distinctively heuristic approach to Nollywood video-films used by a Bukusu-speaking audience community in Chwele Market, Western Kenya. As this audience views video-films on witchcraft in particular – which tend to be very popular – the reception process becomes remarkably dialogic. The process illuminates the audience’s adaptation of the video-films into their sociocultural world. Most important is that this audience seems to not only relish, but spea...
Abstract: Modern technological advancements have led to great innovations in language use in multimodal discourses. Innovation is one way of transforming the resources of an enterprise through the creativity of people into new resources and wealth. Language in television advertisements uses verbal and visual modes of signification to craft their discourses and it is a rich site from which to observe the creative application of multimodality. This poses challenges to viewers because in multimo...