The work of this research is divided into five (5) chapters. First chapter dealt with the introduction of the course, statement of the problem, aims and objectives. Research questions were drawn, significance, scope and limitation as well as definition of Key terms are provided. Chapter Two (2) of the work reviewed the literature on Mass Communication, Mass Media and broadcast media from various work of different scholars on the term Mass Communication. Theoretical frame work (social cate...
It is no doubt that the kind of frame the media attach to a particular story, will invariably influence the way the public understand and react to that event. The newspapers no doubt play a crucial role in determining the way the public view this Fulani herdsmen-famers saga inNigeria. Nevertheless, this research work investigates how the four purposively selected Nigerian dailies (The Guardian, The Sun, The Nation and Vanguard) framed the Fulani herdsmen-famers crisis in Nigeria, with a vie...
ABSTRACT This study is an Assessment of CRBC’s Educational Broadcasting in Nigeria: A Study of Calabar South Local Government Area. The study adopted three research techniques, survey design, purposeful sampling procedure and simple percentage to analyze the data. It was found out that CRBC’s educational broadcasting programmes satisfied the educational yearning and aspiration of 66.5% respondents, the programme were beneficial to its audience and the content was relevant to educational...
ABSTRACT The study was undertaken to do a comparative analysis of Channels TV and NTA's coverage of2015 general elections to determine the level of comprehensiveness, purpose, direction or slant and objectivity of coverage. Three theories were used as framework for this research. Agenda setting, Social responsibility and Development media theories. Content analysis was used to analyse datat from a sample size of 76 days with 673 and 583 issues covered by Channels TV and NTA stations respecti...
The use of psychological and motivational analysis to sell products to the audience has been a contemporary concept thriving in the advertising industry. With the insatiable need of producers to get across to their target-audience, more adverts below the audience’s threshold have been created and disseminated via the various forms of media. Whether there are controversial attractions to these subliminal advertisements as well as their efficacy is what this study sets out to explore using co...
ABSTRACT The focus of this study at inception was to evaluate, examine and explain the attitude of young mothers towards the advertisements of Maggi cube. Prior findings on consumers’ attitude towards advertising are mixed due to the dynamics and landscape of the advertising business and advances in technology. Hence the objective of the study was to explore how the adverts of Maggi as a brand has influenced consumers (young mothers) as well as their perception, behavior, interpretation, r...
ABSTRACT This inquiry examined theEffect of Social Networks on the Behaviour of Secondary School Students in Mercy Model Schools, Ilaporu-Ijebu of Ogun State, Nigeria. It investigated the Risk that comes with use of Social Network on the Secondary School Students in Mercy Model Schools. The study made use of descriptive survey research. The population consisted of all the students in Mercy Model Schools which preliminary investigation put at 200 students. The sample size is comprised of 96 ...
Background of Study The world in which we live today is a world dominated by technology. We may not realize it but we now live in a world where our live are shaped and reshaped by technology. One area where technology has made much impact in journalism practice in Nigeria, is the area of communication and, precisely, communicates to a heterogeneous, undifferentiated, mass audience. Technology advancement in communication has brought about fundamental shift in human society and created chang...
An overview The growth and development of any establishment or institution especially a local government outfit are largely dependent on the people’s notion and attitude towards it. Hence, public relation as a management tool plays a relevant part in enhancing good relationship between an organization and its public as well as building a good image for the establishment. It is with these thoughts that the research was carried out on the topic ‘’Nigerian workers perception of the Relev...
ABSTRACT This study focused on the adoption and usage of new media technologies in broadcast station using NTA Makurdi and Radio Benue as a study. The survey methodology was used for the study in which questionnaires were distributed to 60 respondents in both NTA and Radio Benue with 57 or 94% dully filled and returned. The findings revealed that although new media is very significant to programming in Broadcast stations, it usage level in both NTA and Radio Benue is very low. The study howe...
ABSTRACT It seems as if Traditional media which had been channels used as means of preserving the cultures of people in the communities are no longer effective. Hence, this study is aimed at measuring the impact of Digital media as the new media that had evolved to improve and complement the Traditional media. The need to evaluate the impact of Digital media technologies on cultural conception and Traditional media in Bende L.G.A. of Abia state, Nigeria is the concern of this study, such that...
CHAPTER ONE INTRODUCTION 1.1 Background to the Study According to carter and broom (2004, p.12) public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and its publics upon whom its success depends. It’s important to know that life and success of any organization can only be ensured and sustained through effective mobilization of both the internal and external publics of the organization. This t...
ABSTRACT This study examined the relationship between online public relations and customer engagement with First Bank of Nigeria as the focus of the study. This study was prompted by perceived inability of organizations to engage their online publics. The research design employed for this study was survey. The instrument of data collection was questionnaire. To achieve this, 250 customers of First Bank responded to questionnaire and the Head of Media and External communication of First Bank ...
TABLE OF CONTENTS Cover Title Certification Dedication Acknowledgement Table of Contents List of Tables List of Figures (or other illustrations) Abstract CHAPTER ONE INTRODUCTION 1.1Background to the study 1.2Statement of the problem 1.3Objectives of the study 1.4Research questions 1.5Significance of the study 1.6Scope of the study 1.8Operational Definitions of the terms CHAPTER TWO 2.0Sources of Literature 2.1Review of the Concepts 2.1.1What is advertising? 2.1.2Historical Dev...
ABSTRACT In this study, the researcher’s objective was to establish the effect of broadcast media in effective enlightenment on HIV/AIDS in Osogbo community: A case study of (Osun State Broadcasting Cooperation OSBC)”. The researcher sought to establish if HIV/AIDS programmes aired by OSBC FM are geared towards effective enlightenment on HIV/AIDS in Osogbo community. The background of the study highlights the history of HIV/AIDS in Nigeria. It details cases where media has been successful...