ABSTRACT The study investigated factors contributing to the usage of celebrities in Ghanaian contemporary advertising. It has been in public perception that advertisers are recognized as major contributors of lies or deception in marketing through the use of celebrities (illustrations and photographs). The study was rooted in both the qualitative and quantitative approaches to seek answers to solve the research problems. The researcher used qualitative approaches to gain in-depth knowledge an...
ABSTRACT This study set out to examine the effectiveness of FinaleNotation Software in helping music students of the Foso College of Education in overcoming their Sight-Reading challenges. A cross-sectional design was adopted to study 25 students from the Foso College of Education who served as the key informants for the study. Questionnaire and interview were used to collect data. The data were analysed quantitatively usingANOVA and Chi square applications which were described using means, m...
ABSTRACT The study interrogated factors that influenced academic performance in Music at the senior high school among General Arts and Visual Arts students in the Ho West District of Volta Region, Ghana. The objectives of the study were to examine attitudes of music teachers and students towards the subject, analyse methods and materials used in teaching music and how prospective students were selected to study music at these schools. The work was done using descriptive method of qualitative ...
ABSTRACT In our traditional setup a trait of identifying most societies is by their music, hence, the degree of value placed on traditional music. The project was an attempt to explore and analyse the elements of adowa music of the people of Asante Mampong. The researcher as a creative ethnomusicologist collected data using observation, oral interview and audio-video recording. The study discusses the provenance of the Asante Mampong adowa genre; its role and significance to the people, the e...
ABSTRACT To fully participate in the Methodist Church’s singing tradition, the Singing Band in the Methodist Church Ghana was created purposely to specifically enable non-literates of the Fante community to sing in their local language—Fante. In present times, the church’s liturgy still mandates the Singing Band to perform during church service. Over the years however, the Singing Band in the Methodist Church has been greatly populated by literates. This thesis undertakes a historical a...
ABSTRACT Dagara constitute an ethnic group who occupy and span two neighbouring countries in West Africa: Ghana and Burkina Faso. They are located in the South-Western region of Burkina Faso and in the Upper-West region of Ghana. Although the Dagara live in different countries, they still share the same socio-cultural practices that define them culturally among other ethnic groups. Dagara cultural identity is their collective and dynamic cultural values held and cherished over the years. Musi...
ABSTRACT The quality of teaching occurring in schools can be directly attributed to the preservice teacher preparation that teachers receive. The aim of the study is to find out challenges in the preparation of preservice music and dance teachers at Gbewaa College of Education. Also this study is to find out the kind of instructional materials and methods of instruction employed in the teaching and learning of music and dance. The approach of the music and dance teachers to music ...
ABSTRACT Ghana is endowed with rich traditions and cultures. Some of these traditions and cultures are normally showcased during festivals. Each year festivals are held in various parts of the country to celebrate the heritage of the people. A festival is considered as one of the vital elements in the advancement of culture. Hence, in order for a community to facilitate its cultural growth agenda, it must pay much attention to the activities undertaken during festivals. The Odwira and Ohum f...
ABSTRACT The study, explored art form and art works associated with the position of the Wulomo in Teshie in Ghana. The main objective of this research was to study the Wulomoi of Teshie, with the view to identify the Art forms that are associated with their position and examined the importance and meaning of the Art forms used by the Wulomoi. It adopted a qualitative inquiry based on the narrative method. Data was collected through observation, and unstructured interviews. Purposive sa...
ABSTRACT Rising incidents of printing business establishment amidst residential settlement is a growing phenomenon in Accra New Town. Ideally, in a residential settlement, houses should predominate as opposed to industrial and commercial activities, but in Accra New Town, the situation differs. Printing businesses are overshadowing residential activities and has become part of the general livelihood of the inhabitant of the town; but has not been documented. This study which emanated from a...
ABSTRACT The research explored compositional resources and musical etiquette synonymous with Kpaashim 4 music of the Ga, specifically the people of Teshie, and sought to analyse musical elements of interest to the composer. Data were collected using observation, interview as well as audio and video recordings. The study collected six (6) Kpaa songs. Elements such as lineal and vertical sonorities, rhythm and instruments were critically examined and some of its generative processes were...
ABSTRACT The paucity of literature on the allegories of Ghanaian popular musicians and the unavailability of musical scores have caught attention of scholars in the field of Music Education, creative ethnomusicology as well as other cognate disciplines. The study, therefore, sought to unearth the biography and works of Kojo Antwi, a popular musician in Ghana. Using case study design as well as theories of humanistic personality and sight over sound, one hundred and fortysix works from seven...
ABSTRACT TV Idents are short videos or animated sequence of about 3-7 seconds that are played in between programmes to identify, promote and advertise a TV channel to its audience. This communication tool has become increasingly important the Ghanaian television landscape in recent times. A close observation of Ghanaian television idents from both experts and laymen point of view suggest that the visual elements do not reflect channel philosophy. Besides, the design structure and aest...
ABSTRACT The objective of this study is to investigate and examine the historical background of masquerading in Winneba and from this, find out the traditional beliefs and practices associated with masquerading and the motivation to observe the masquerading event. Also the Socio-economic significance of masquerading was looked at extensively as various questions were put to those who engage in economic activities in and around the park where the masquerading event takes place. Data ...
ABSTRACT It is widely acknowledged that, artists are creative people. They are also key to societal growth and sustenance when it comes to promotion, preservation and protecting societal norms and practices. The study sought to examine the professional or personal philosophies of the selected sculptors that defined their works, challenges faced by the selected sculptors and their major contributions to arts and culture. Through qualitative research, an enquiry was made into the first obje...