ABSTRACTThis research work examined effective packaging as a promotional tool in marketing of beauty care product. (A study of Hardis and Dromedas Nigeria Limited Enugu). This work was carried out through literature review of text books, newspaper, magazine etc and administration of questionnaires. The aim of this work is to determine the extent to which information contained in packaging strategy’s and consumer responses and also its other user, and to give critical analysis of disclose in...
ABSTRACT This study examines an appraisal of the performance of small scale enterprises in community development; evidence from Anambra South senatorial zone, Anambra state. Specifically, the study provides the reasons for going into SMEs; sources of financing SMEs; role of SMEs in community development and factors militating against SMEs in community development. The researchers distributed 143 questionnaires to the respondents that make up the sample size. The research questions were answer...
ABSTRACT This research work was designed to determine the influence of graduate entrepreneurship fund (GEF) on youth economic inclusion. a case study of selected BOI beneficiaries in Awka L.G.A . The objectives of the study includes to evaluate the services (financial & non-financial) rendered to the youths who are beneficiaries of GEF program, determine the effect of GEF program on graduate level of income after their participation in the GEF program, examine the efforts of GEF program in...
ABSTRACT This research will discuss the concept of Entrepreneurial Marketing as an enabler of small business development and growth with special focus on the Nigerian movie and music industry. On the surface entrepreneurial marketing can be understood as “marketing with an entrepreneurial mindset”. By a combination of the definition of marketing by the American Marketing Association (AMA) and two conceptualizations of entrepreneurship (entrepreneurial orientation and entrepreneurial m...
Abstract Outsourcing is a management strategy by which an organization delegates major or non-core business functions to specialized and efficient service provider. This paper examines outsourcing service as a strategic tool for organizational performance of small and medium enterprises using data from ten (15) fast food businesses operating in Abuja, Nigeria. Statistical methods developed to test the formulated hypotheses and analyse data collected is the Pearson moment correlation on SPSS ...
ABSTRACT The study was carried out to examine the financial Problems and Survival Strategies of Small Scale enterprise in Aguata Local Government Area of Anambra State. The purpose of the study is to find out the financial problems and survival strategies of small and medium scale enterprises. Four research questions and four null hypotheses were raised. The sample size was 140. The questionnaire was used to collect the data. Frequency tables, percentages, and z-test were used to analyse th...
ABSTRACT Almost every nook and cranny in Nigeria is littered with sachet water nylon, popularly called “pure water”, As noted by Edoga et al. (2008), about 70 percent of Nigerian adults drink at least a sachet of pure water per day resulting in about 50 to 60 million used daily across the country. this has significant impact on the economy of Nigeria. This study recommends that the pure water business should be allowed to thrive. This is because it provides employment for labour and pro...
ABSTRACT This study examines workers participation in decision making in relation with their performance in the organization they belong to. Data were generated by means of questionnaires and interviews to four (4) selected manufacturing firms in Port Harcourt. Questions were based on employee involvement in decision making and performance variables. Using the cross sectional survey from selected manufacturing firms in Port Harcourt. A total of five hypotheses were postulated and tested ...
Abstract This study attempts to examine enhancement of Organisational performance through strategic management. The performanceof any business organization in the competitive economy is highly dependentupon the quality of its management vis a vis proper implementation of strategicmanagement. The dynamism in business environment makes it imperative fororganizations to adopt an anticipating stance towards changes. Cultivating aproactive management culture that will enable an organization to ta...
Abstract Small and Medium scale Enterprises have been accepted worldwide as instrument of economic growth and development. No wonder that government, particularly in the developing countries has made tremendous efforts and establish policies to enhance the capacity of micro and small scale enterprises (MSEs). However, despite government institutional and policies support to enhancing the capacity of small and medium scale enterprises, small and medium scale enterprises has fallen short of exp...
Abstract Small and Medium scale Enterprises have been accepted worldwide as instrument of economic growth and development. No wonder that government, particularly in the developing countries has made tremendous efforts and establish policies to enhance the capacity of micro and small scale enterprises (MSEs). However, despite government institutional and policies support to enhancing the capacity of small and medium scale enterprises, small and medium scale enterprises has fallen short of exp...
ABSTRACT In modern business, planning and forecasting are important tools of company management and decision- making as they assist in the appraisal of investment project in the analysis measurement and improvement of current marketing strategy and manpower. The research was conducted mainly to examine the role of planning and forecasting in the business organization. For this reason, both primary and secondary data were used to elicit information from sample studied, the primary source...
ABSTRACT Advertising has been in a existence over some years even before the emergence of these sophiscated elements means of message transmission. Advertising in its earlier form could only be seen from the perspective of either packaging labeling, point of purchase display or even verbal expression about a product or service. Chapter one of this research work focused on the relevance of advertising for the marketing of the company’s product and the identification of the associated probl...
ABSTRACT This research work is a very crucial study for the Nigerian breweries plc. The study was motivated by the necessity to establish what constitute motivational instrument in the organization and the extent of their application. Sources of data, includes, primary and secondary data in which both relevant official and non official materials an publication regarding the subject matter were drawn. Data collected were analyzed using table and percentages. Tests were carried out on the hypot...
ABSTRACT This seminar “Processes of Production and treatment of portable water” was meant to study the purification of water and the technique employed in achieving a clean portable water for domestic and industrial use suitable for human consumption. Having sourced materials for this research in internet and library, I proceeded to Enugu State Water Corporation where I found out that this seminar helped in exposing those criteria, maintained in order to obtain a portable water suitable...