Consumer Science Research Papers/Topics

Perception and Attitude of Youth on the Use of insects as Food and Feed, Kenya

Abstract/Overview There is no doubt about the nutritional value and environmental impact of edible insects; they are a good substitute for source of protein. However, incorporating them in the human daily diets requires an intense change in mentality of youth in Kenya. People’s attitude towards a food product is important when it comes to its acceptance. Therefore, the aim of the research was to explore the perception and attitude of young people in Kenya on the utilization of insects a...

Online Consumer Behaviour Pre and Post Pandemic - Research Questions and Methodology

Nowadays shopping at physical stores is considered cost-ineffective and time-consuming.  Thus, E-Commerce is booming. Online shopping is a process whereby consumers directly buy goods, services etc. from a seller without an intermediary service over the Internet.  Shoppers can visit web stores from the comfort of their house and shop by sitting in front of the computer. Online stores are available 24 hours a day and accessible through the internet everywhere. So it is very convenient for...