Increasing consumer savings on mobile money platform; Application of behavioural economic to market survey

35 PAGES (3396 WORDS) Economics Seminar

For some time now, marketing companies have begun to explore the benefits of Behavioural Economics in enhancing the impact of their research and application. Behavioural Economics brings to the forefront the benefits of exposing the needs of consumers with precision and allows firms to deplore their strategies accordingly. In the same vein, public policy can now use these techniques to design policies that meet the exact needs of the citizenry. This presentation is the summary of the report of a detailed market survey on Increasing consumer savings on mobile money platform, with result-tailored strategies assured of improving patronage with some level of certainty.