Information sources preference of poultry farmers in selected rural areas of Tanzania

Abstract

This study focused on poultry farmers’ preference of information sources for accessing poultry management information in three

rural districts of Tanzania. A mixed methods research design was deployed. Questionnaires and focus group discussions were used to

collect quantitative and qualitative data respectively. Responses to the questionnaire which was administered by researchers in faceto-

face meetings were received from 360 farmers, and 160 farmers participated in 16 focus group discussions. The study was carried

out from July to December 2013 in nine selected villages in Tanzania. The findings indicate that farmers preferred interpersonal and

informal sources. Source preferences were influenced by availability and accessibility of the information source. The results suggest

that farmers preferred listening and talking, probably a result of the oral tradition prevailing in rural areas. It is also probable that

farmers enjoy interpersonal sources because they allow a two-way communication, provide quick access, immediate feedback, ease

of use, and convey information specific to their local situations. Further studies on development and changes in farmers’ information

source preference are required in order to better address their current and future information needs.

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