Managing Buyer Supplier Relationship to Increase Supply Chain Value

ABSTRACT 

Managing buyer supplier relationship plays a significant role in supply chain value creation. This study  is  aimed  at  using  the  two  basic  types  of  relationship  that  is  collaborative  or  long-term relationship and competitive or short-term relationship and how they affect supply chain value. The specific objectives of the study were to determine the nature of relationship management, to identify the components  of supply chain value  creation  of  Pokupharma  Company Limited, to establish the effects of buyer and supplier relationship on value creation of Pokupharma Limited, and to determine the challenges in using relationship for value creation of Pokupharma Company Limited. This research adopt the combination of primary and secondary source of data. Primary source  of  data  be  adopted  because  close  ended  questionnaires  be  used,  observations  being conducted in order to obtain information about the study. The secondary source of data obtained from  articles,  reports,  statistics,  websites  and  journals.  Research  requires  obtaining  data  of  a particular subject from a target group or an organization. For that matter the various ways through which data can be obtained are observations, journals etc. This study be adopting the quantitative method. The data collected from the field be analyzed using the descriptive method and statistical tables. These help to show the implications of the data. This is aided through the use of statistical package  for  social  scientist  software.  This  study  revealed  that  among  the  two  relationship Pokupharma benefits more from collaborative relationship more than competitive relationship. There were challenges in both competitive and collaborative relationship and Unichem being one of their suppliers benefits from competitive than collaborative relationship. 

TABLE OF CONTENTS                                                                                

ABSTRACT 

TABLE OF CONTENTS

LIST OF TABLES

LIST OF FIQURES

CHAPTER ONE INRODUCTION 

1.1 Background to the study 

1.2 Statement of the problem 

1.3 Research Objectives 

1.4 Research Question 

1.5 Significance of Study

1.6 Scope of the study

1.7 Methodology 

1.8 Limitation of Study 

1.9 Organization of the study 

CHAPTER TWO LITERATURE REVIEW 

2.0 Introduction 

2.1 The Concept of Buyer-Supplier Relationship 

2.1.1 Definition of Buyer-Supplier Relationship 

2.1.2 The Relationship Spectrum 

2.1.2 Competitive Relationship

2.1.3 Collaborative Relationship

2.1.4 The Relationship Models 

2.2 Customer Value Creation

2.3 Supplier Relationships and Value Creation in Supply Chain 

2.3.1Definitions of Supply Chain (SC) 

 2.3.2 The Flows in Supply Chain

2.3.3 Components of a Supply Chain 

20 2.3.4 Value Creation in Supply Chain 

21 2.4 Challenges in Buyer-Supplier Relationship

   

CHAPTER THREE RESEARCH METHODOLOGY 3.0 Introduction 

3.1 Research Design 

3.2 Population of the Study 

3.3 Sample and Sampling Technique 

3.4 Data Collection Methods 

3.4.1 Questionnaires

3.5 Sources of Data 

3.5.1 Primary Data Sources 

3.5.2 Secondary Data Sources 

3.6 Data Presentation and Analysis 

29 3.7 Validity and Reliability

3.8 Pokupharma Company Limited 

32 3.8.1 History

3.8.2 Buyers and Suppliers 

CHAPTER FOUR DATA PRESENTATION, ANALYSIS AND DISCUSSION 

4.0 Introduction 

4.1 Background of Respondents 

4.1.1 Gender of Respondents 

4.1.2 The Age Distribution of Respondents 

4.1.3 Number of Years with Pokupharma Company Limited 

4.1.4 Respondents Educational Background 

4.2 The Nature of Relationship Management of Pokupharma company limited 

4.3 Components of supply chain value creation 

4.4 To determine the challenges in using relationship for value creation

4.5 To establish the effects of buyer and supplier relationship on value creation 

CHAPTER FIVE SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS 

5.0 Introduction 

5.1 Summary of findings

5.1.1 The nature of relationship management 

5.1.2 Components of supply chain value creation 

5.1.3 Challenges in using relationship for value creation 

5.1.4 Effects of buyer and supplier relationship on value creation

5.2 Conclusion 

5.3 Recommendations 

REFERENCES