CODE ALTERNATION IN 9ICE’S MUSIC

ABSTRACT 
Hip-Hop music in Nigeria is a very popular brand of music which is heard practically in all  parts  of  Nigeria  and  is  both  respected  and  appreciated  by  Nigerians.  Scholars  and researchers such  as  Omoniyi (2009),  Akande  (2013),  Auer (2011)  and  Adedeji (2000) have worked extensively on Hip-Hop music but only a few researches have been carried out  on  the  use  of  code  alternation  in  music,  let  alone  in  Hip-Hop  songs  by  Nigerian artistes. Therefore, this study examined the trend of code alternation in the songs of the celebrated Nigerian Hip-Hop musician, Alexander  Abolore Adegbola, popularly called 9ice.  
This study is premised on Myers-Scotton’s Markedness model. Five of 9ice’s songs were analysed  in  this  study.  Linguistic  items  found  in  the  data  were  analysed  while  the similarities and peculiarities of each song are explored using excerpts from the selected songs. The data were subjected to theoretical analysis. 
There  is  the  dominance  of  Yoruba  in  9ice’s  linguistic  choices.  The  reason  for  the dominance  of  the  Yoruba  language  as  the  language  of  choice  in  9ice’s  music  can  be linked  to  its  commercial  viability  and  the  vulnerability  of  the  city  of  Lagos,  9ice’s musical  setting,  to  varying  linguistic  adaptations.  The  language  has  also  been appropriated  for Afrocentric  purposes  and  as  a  symbol  of Nigerian  representation  and identity  through  Hip-Hop,  where  9ice  has  been  used  as  an  example  to  establish  this dominance in his appropriation of Yoruba language and culture to represent his musical identity,  textually  and  visually.  Related  to  this  is  the  essence  of  9ice’s  utilization  of Nigerian  Pidgin  English.  The  use  of  Nigerian  Pidgin  English  by  9ice  helps  him communicate with  all  his audience  from different  background and leaves  no  room for anyone to feel left out. Nigerian Pidgin English is a language that unifies all Nigerians and its use helps facilitate closer rapport between users. Therefore, its use by 9ice creates a form of connection between the artiste and the audience. Hip-Hop’s domestication has also  been  established  through  indigenous  language  use  while  9ice  has  projected  these possibilities  textually  and  visually  in  all  the  selected  songs.  9ice,  through  the appropriation  of  Yoruba  culture  and  language  as  a  vehicle,  was  able  to  elevate  the indigenous language to a world class standard which ‘is also a statement to the world that Nigerian languages have the right and capacity to be used to entertain a world audience’ (Agbo 2009: 56). 
Language use  in  Nigerian  Hip-Hop  has  implications  for  language planning. When  the language alternation  strategies have  been well  studied  and  documented,  they  could  be used  to  forestall  language  endangerment.  If  the  artistes  are  encouraged  to  sing  in languages that face extinction, these languages could be revived and interest in learning them will be awakened.

Keywords: Hip-Hop; Language Alternation; Code choice; African identity; Lyrics
Word count: 448