PERFORMANCE OF SMALL SCALE ENTERPRISES IN DIRE DAWA CITY ADMINISTRATION AND ITS IMPLICATION FOR PROMOTION TO MEDIUM SCALE ENTERPRISES

This study investigates some key Performance of Small Scale Enterprises in Dire Dawa City Administration and Its Implication for Promotion to Medium Scale Enterprises.For the sake of achieving the objectives of this study, based upon interviews, questionnaires and both sources of data through which are investigated the problem of small scale enterprises promotion process. The data were analyzed using statistical analysis such as inferential analysis, SPSS version 20 statistical package software and the interview questions were analyzed using narration. The filed survey were arranged from the sample of 171 small enterprises owner and the interviews purposively selected that 6 representatives of the sectors or organization were expected to answer the same question, which allowed confronting directly their opinions. The empirical study elicited major implication of promotion small scale enterprises of among which are: financial, market, infrastructure, political, entrepreneurial, technology, raw material and management. The findings further indicate that, positive significant ranging from substantial to strong relationship between independent variables affecting the variations in the dependent variable at 1% level of significance. Finally, based on findings possible recommendations were given. These include that by the government, private sectors, NGO’s and who serves interested to take the initiatives. Improved provision of necessary infrastructure, provide financial facility, to provide training, government sector revising plan in order to update with the new rules and procedures, creating the market linkage to large industries, build more working area and working together the responsible bodies and small enterprises, avoid lack of confidence, improving commitment, set vision and goals, select proper technology and develop saving culture are forwarded.