PHYSICAL DISTRIBUTION AS AN EFFECTIVE TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVE IN BREWERY INDUSTRIES (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWO - MMAMA)

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ABSTRACT

If a company has a good product, well branded and priced, required and proper promotion done but could not get to the users as and when required, the company has succeeded in achieving nothing.

Therefore, the objective of this study is to ascertain whether the company has sufficient number of functional distributors, dependable source of raw materials and good distribution network.

Chapter one contained a general discussion on distribution. It went further to find out if the company have dependable source of raw materials and from the objectives of the study four hypothesis were formulated.

Literature review tried to examine both the empirical and non-empirical works available on the subject of the study.

Chapter three dealt with the design of the study. The methods of relevant data collection, distribution and treatment of data were also discussed.

The data collected from the survey were analyzed and interpreted in chapter four,

Finally, the summary of findings, conclusion and recommendations were contained in chapter five. It is the belief of the researcher that if Nigerian Brewery and other brewery industries would put the recommendation given in the study to use that there would be a drastic charge in the services offered and continuous increase of profitability on the side of the company.

TABLE OF CONTENT

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

INTRODUCTION

1.1 Background of the study

1.2 Statement of the problem

1.3 Companies profile

1.4 Research objectives

1.5 Formulation of hypothesis

1.6 Significance of the study

1.7 Scope and limitation of the study

1.8 Definition of terms

CHAPTER TWO

REVIEW OF THE RELATED LITTERATURE

See inside

CHAPTER THREE

METHODOLOGY FOR THE STUDY

3.1 Development of research materials

3.2 Population for the study

3.3 Sample size

3.4 Questionnaire design

3.5 Treatment of data

CHAPTER FOUR

PRESENTATION ANALYSIS AND INTERPRETATION OF DATA

4.1 Analysis of data

4.2 Testing of hypothesis

CHAPTER FIVE

5.1 Summary of findings

5.2 Conclusion

5.3 Recommendation

Bibliography

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PHYSICAL DISTRIBUTION AS AN EFFECTIVE TOOL FOR ACHIEVING ORGANIZATIONAL OBJECTIVE IN BREWERY INDUSTRIES (A CASE STUDY OF CONSOLIDATED BREWERIES PLC AWO - MMAMA)

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