PROBLEMS EMBATTLING HOTEL INDUSTRY IN ILORIN KWARA STATE, NIGERIA

TABLE OF CONTENTS

Title page

Certification ii

Dedication iii

Acknowledgment iv

Table of contents

CHAPTER ONE

1. 1 Background of the study 1

1.2 Statement of research problem 6

1.3 Objective of the study 7

1.4 Significance of the study 8

1.5 Scope of the study 8

1.6 Limitations and constraint of the study 9

1.7 Definition of terms 9

CHAPTER TWO

2.1 The definition of marketing concepts 11

2.2 Type of marketing 12

2.3 Rationale for marketing concepts 14

2.4 Uses and benefits of the concepts 15

2.5 Difficulties and constraints to effectiveness of the concepts

2.6 The marketing concepts chart 20

2.7 The hotels market 21

2.8 Types of marketing concepts applied by Kwara hotel 23

2.9 Reasons for the application of the concepts 24

2.10 Benefits of the concepts of Kwara hotel 25

2.11 Constraints of effective realization of the benefits of the constraints 26

CHAPTER THREE: RESEARCH METHODOLOGY

3.1 Research design 28

3.2 Research population and sample 28

3.3 Data collection instruments 29

3.4 Administration of instruments 30

3.5 Method of data analysis 30

CHAPTER FOUR: DATA PRESENTATION

4. 0 Analysis and interpretation 31

4.1 Brief history of the case study 39

CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS

5.1 Summary of findings 41

5.2 Conclusion 42

5.3 Recommendations 44

References

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