SIGNIFICANCE OF AUTOMATIC TELLER MACHINE TO ENHANCING CUSTOMER RELATIONS IN THE NIGERIAN BANKING INDUSTRY (A CASE STUDY OF DIAMOND BANK PLC ILORIN)

ABSTRACT

For any organization’s survival constant maintenance of customer relationship is vital. One of the modern ways of enhancing this effectiveness is the use of automatic taller machine other wise know as branchless banking. Although the usage of this machine is too mechanical. For the purpose of collecting and secondary source of data collection was used. To this end, for any organization to maintain and facilitate effective customer relation in banking industry automatic teller machine adoption is the answer.

TABLE OF CONTENT

Title page 

Certification

Dedication 

Acknowledgement

Abstract

Table of content

CHAPTER ONE; Background to the study

1.1 Introduction

1.2 Statement of problem

1.3 Aims and objective of the study

1.4 Significant of the study

1.5 Scope of the study

1.6 Limitation and constraint to the study

CHAPTER TWO; Literature Review

2.1 The meaning of automatic teller machine A.T.M

2.2 Rational for the introduction of A.T.M

2.3 Uses of A.T.M to business organization

2.4 The benefit of A.T.M to business organization

2.5 The short comings of A.T.M

CHAPTER THREE; Research methodology 

3.1 Research population and sample

3.2 Research Design

3.3 Data collection instruments

3.4 Administration of instruments

3.5 Method of data analysis

CHAPTER FOUR; Data Presentation and Analysis

4.1 Brief history of A.T.M into diamond bank

4.2 Reasons for introduction A.T.M into diamond bank operation

4.3 Objective of introducing A.T.M into diamond bank operation

4.4 The importance of A.T.M to customer relations in diamond bank

4.5 Effects of A.T.M operation on diamond bank customer

4.6 Constrain to effective A.T.M operation in diamond bank

CHAPTER FIVE: Summary, Conclusion and Recommendations.

5.1 Summary of Findings

5.2 Conclusion

5.3 Recommendation

Reference:

Bibliography