SIGNIFICANCE OF PROMOTION TO BUSINESS ORGANIZATIONS IN NIGERIA (A CASE STUDY OF NESTLE NIGERIA PLC)

TABLE OF CONTENTS

Title page

Certification

Dedication

Acknowledgement

Table of contents

CHAPTER ONE

1.1 Introduction of the study 1

1.2 Statement of the problem 7

1.3 Aims and objectives of the study 10

1.4 Scope of the study 12

1.5 Significance of the study 14

1.6 limitations of the study 15

1.7 Definitions o relevant terms 16

CHAPTER TWO: LITERATURE REVIEW

2.1 Concept of business organization 21

2.2 Types of business organization 24

2.3 Concept of promotion 27

2.4 Importance of promotion to an organization 30

2.5 Promotion tools 34

2.6 Rationale for the use of promotion tools by business organization 37

CHAPTER THREE:

3.0 Research Methodology 39

3.1 Definition of population 39

3.2 Sampling procedures 40

3.3 Sample size and distribution 43

3.4 Research design 48

3.5 Method of data collection 49

3.6 Sources of data collection 52

3.7 Types of data collection 54

3.8 Validity and reliability 57

CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS

4.1 Brief history of the case study 59

4.2 Data presentation and analysis 61

4.3 Discussion of findings 69

CHAPTER FIVE:

5.0 SUMMARY, CONCLUSION, RECOMMENDATIONS

5.1 Summary of findings 71

5.2 Conclusion 73

5.3 Recommendations 74

References- 77

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