Strategic Influence Of Core Values On Multinational Corporation's Competitiveness. A Case Study Of Zain Uganda.

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ABSTRACT

The study was aimed at assessing the strategic influence of core values on Multinational

Corporations' Competitiveness. Using Zain Uganda as a case study, the research

identified the core values adopted by the case study organization, the parties that

introduced the core values, those who practice the core values and the role the core values

plays in relation to the organizations competitiveness. The findings reveal that core

values do play a role in the competitiveness of the organization, but not all the employees

in the case study organization understand its core values, hence hindering the greater

strategic influence. Conclusion made was that multinational corporations can use core

values as a strategic competitive tool since core values play a significant role in competitiveness. Recommendations were made to enable the organization better utilize

the core values as a strategic competitive tool and recommends were also made for farther research.

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Strategic Influence Of Core Values On Multinational Corporation's Competitiveness. A Case Study Of Zain Uganda.

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