Strategy Implementation And Performance Of Mobile-commerce In Kenya’s Commercial Banks

The purpose of this study was to determine the influence of strategy implementation on performance of mobile commerce (M-Commerce) in Kenya’s commercial banks. This study was based on the view that effective strategy implementation influences performance. The main objective of this study was to establish the strategy implementation influence of leadership, structure, information systems, human resources and strategy communication on m-commerce performance in Kenya’s commercial banks. The motivation of this study, was drawn from the fact that many banks in Kenya were investing heavily on the new technology m-commerce without much evidence of the success as demonstrated by other m-commerce service providers such as the mobile network operators in Kenya. Globally, mobile commerce initiatives have generated a lot of hype though some have ended up stagnating or failing completely. Strategy implementation failures have been estimated at between 50 and 80 percent. The high rate of failure is what motivated this study combined with the fact that there is limited research on strategy implementation and on m-commerce performance. In addition, the absence of a clear success in the m-commerce strategy in Kenya’s commercial banks, formed the basis for the need to establish the relationship between strategy implementation factors and m-commerce performance. The study adopted a multi-theoretical approach of the following theories: Resource Based View, Activity Theory, Expectancy Theory and was anchored on Agency Theory. Stratified random sampling technique was used to pick a sample of 133 managers from the target population of 200 from the commercial banks operating in Kenya at the end of December 2015. Data collection was done using structured questionnaires. For data collection method, the researcher recruited research assistants who dropped and picked the questionnaires from the banks.