SURVIVAL STRATEGIES ADOPTED BY SMALL –SCALE RETAIL OUTLETS IN NIGERIA (A CASE STUDY OF EASTERN SHOP OGUI ROAD ENUGU)

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ABSTRACT

This study was conducted to determine the survival strategies adopted by small- scale retail outlets in Nigeria. The population for this study was drawn from ogui read Enugu. This work was done in order to get the main survival strategies to be adopted by small scale retail outlets in Nigeria.To achieve this, the researcher constructed questionnaire based on research question fro mutated in chapter one. The motor findings in these studies are as follows.

Location and relocation of business at a better sight as important as the growth of the business.

Down sizing small–scale shops encourages higher profit margin from the specific field of treatment.

Discounts free gifts and bonus attract customers patronage.

Product line diversification, differentiation and market segmentation are the major strategies that can be adopted have been adopted by small scale retail outlets in order to face and win their competitors

to survive, a small scale shop must be responsive to the need of its cust5omers and it financial records must be up to date

TABLE OF CONTENT

TITLE PAGEii

APPROVAL PAGE iii

DEDICATIONiv

ACKNOWLEDGEMENTv

ABSTRACTvi

TABLE OF CONTENTviii

CHAPTER ONE

INTRODUCTION1

1.1General Background to the Subject Matter.1

1.2Objective Of The Study3

1.3Problems Associated With The Subject Matter4

1.4The Importance Of Studying The Area5

1.5Definition Of Important Terms6

1.6References9

CHAPTER TWO

2.0LITERATURE REVIEW10

2.1The Concept Of Small-Scale Retail Enter.10

2.2School Of Thoughts Within The Subject Area13

2.3Different Methods Of Studying The Problem16

2.4Summery19

2.5References22

CHAPTER THREE

3.0CONCLUSION23

3.1Data Presentation23

3.2Analysis Of The Data25

3.3Recommendation28

3.4Conclusions31

3.5Bibliography32

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SURVIVAL STRATEGIES ADOPTED BY SMALL –SCALE RETAIL OUTLETS IN NIGERIA (A CASE STUDY OF EASTERN SHOP OGUI ROAD ENUGU)

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