ABSTRACT
This study set to examine the relationship between television advertising scope and sales performance, using Movit Products Limited as a case study. The study examined the relationship between television advertising scope and sales performance, established the relationship between television advertising scope and consumer behavior, assessed the relationship between consumer behavior and sales performance and examined the mediating role of consumer behavior in the relationship between television advertising scope and sales performance of Movit Products Limited. A descriptive and cross sectional survey design using a sample of 80 respondents was adopted. Simple random sampling and purposive sampling was used to select the respondents and data was collected using well designed structured questionnaires and interview guide. Findings reveal that that there is a significant positive relationship between television advertising scope and sales performance (r = 0.969, P
SHIBAH, K (2021). Television Advertising Scope And Sales Performance A Case Study Of Movit Products Limited. Afribary. Retrieved from https://track.afribary.com/works/television-advertising-scope-and-sales-performance-a-case-study-of-movit-products-limited
SHIBAH, KAMUSIIME "Television Advertising Scope And Sales Performance A Case Study Of Movit Products Limited" Afribary. Afribary, 17 Apr. 2021, https://track.afribary.com/works/television-advertising-scope-and-sales-performance-a-case-study-of-movit-products-limited. Accessed 07 Oct. 2024.
SHIBAH, KAMUSIIME . "Television Advertising Scope And Sales Performance A Case Study Of Movit Products Limited". Afribary, Afribary, 17 Apr. 2021. Web. 07 Oct. 2024. < https://track.afribary.com/works/television-advertising-scope-and-sales-performance-a-case-study-of-movit-products-limited >.
SHIBAH, KAMUSIIME . "Television Advertising Scope And Sales Performance A Case Study Of Movit Products Limited" Afribary (2021). Accessed October 07, 2024. https://track.afribary.com/works/television-advertising-scope-and-sales-performance-a-case-study-of-movit-products-limited