This chapter is based on the research proposal on which the final project has been based. It consists of the following area; the background to the study, the problem statement, the hypothesis, the objective, the scope ,the significance of the study, the methodology adopted by the study and finally the problems and limitations faced during the course of this study.
Shell Uganda limited is an oil marketing company which is profit making and has in Uganda for over 68[sixty eight] years. It is a subsidiary of the Royal Dutch shell group of companies that grew out of alliance made in 1907 between the Royal Dutch petroleum company and the shell transport and trading company, where the Royal Dutch petroleum had 60% share and shell transport and trading company had 40% share.
SHEIKH, R (2021). The Effectiveness of Marketing Strategies As Practiced By Petroleum Companies. Afribary. Retrieved from https://track.afribary.com/works/the-effectiveness-of-marketing-strategies-as-practiced-by-petroleum-companies
SHEIKH, RUKIA "The Effectiveness of Marketing Strategies As Practiced By Petroleum Companies" Afribary. Afribary, 10 Jun. 2021, https://track.afribary.com/works/the-effectiveness-of-marketing-strategies-as-practiced-by-petroleum-companies. Accessed 11 Oct. 2024.
SHEIKH, RUKIA . "The Effectiveness of Marketing Strategies As Practiced By Petroleum Companies". Afribary, Afribary, 10 Jun. 2021. Web. 11 Oct. 2024. < https://track.afribary.com/works/the-effectiveness-of-marketing-strategies-as-practiced-by-petroleum-companies >.
SHEIKH, RUKIA . "The Effectiveness of Marketing Strategies As Practiced By Petroleum Companies" Afribary (2021). Accessed October 11, 2024. https://track.afribary.com/works/the-effectiveness-of-marketing-strategies-as-practiced-by-petroleum-companies