ABSTRACT
The study was intended to examme the relationship between advertising and sales
performance. Some companies put in efforts to advertise but in the end register low sales.
This was based on secondary data from textbooks, journals, and internet and primary data
from different respondents
The objectives of the study were to identify the various advertising Medias, to identify
methods used in deciding the advertising budget, other promotional mix elements and
relationship between advertising and sales.
The findings of the study revealed that advertising is important as much as it informs, persuades and reminds people to buy products. By this, it boosts the company sales reputation and profitability.
The researcher recommended the proper advertising should be carried out using proper advertising tools that would deficit the required information for optimal sales volumes.
ISANZU, E (2021). The Effects Of Advertising On Sales Performance In An Organization A Case Of Mukwano Industries Limited Kampala Uganda. Afribary. Retrieved from https://track.afribary.com/works/the-effects-of-advertising-on-sales-performance-in-an-organization-a-case-of-mukwano-industries-limited-kampala-uganda
ISANZU, EMMANUEL "The Effects Of Advertising On Sales Performance In An Organization A Case Of Mukwano Industries Limited Kampala Uganda" Afribary. Afribary, 10 Jun. 2021, https://track.afribary.com/works/the-effects-of-advertising-on-sales-performance-in-an-organization-a-case-of-mukwano-industries-limited-kampala-uganda. Accessed 19 Nov. 2024.
ISANZU, EMMANUEL . "The Effects Of Advertising On Sales Performance In An Organization A Case Of Mukwano Industries Limited Kampala Uganda". Afribary, Afribary, 10 Jun. 2021. Web. 19 Nov. 2024. < https://track.afribary.com/works/the-effects-of-advertising-on-sales-performance-in-an-organization-a-case-of-mukwano-industries-limited-kampala-uganda >.
ISANZU, EMMANUEL . "The Effects Of Advertising On Sales Performance In An Organization A Case Of Mukwano Industries Limited Kampala Uganda" Afribary (2021). Accessed November 19, 2024. https://track.afribary.com/works/the-effects-of-advertising-on-sales-performance-in-an-organization-a-case-of-mukwano-industries-limited-kampala-uganda