THE IMPACT OF CREATIVITY AND DESIGNING ON FASHION: CASE STUDY OF THE TEMA METROPOLIS

ABSTRACT

There are schools of thought that establish that creativity is fashion; other schools of thought argue that designing is fashion. There are still others who also believe that fashion is a combination of creativity and designing. In the light of the above, the researcher has chosen to research or investigate this topic to ascertain what constitute fashion and how this booming profession came into being and what can be done to improve and project fashion. The research was conducted on a population of fashion designers and teachers teaching fashion in the Tema metropolis. The respondents were randomly selected and questionnaires administered to them and semi structured interview guides as well. Twenty (20) fashion designers and ten (10) teachers teaching fashion were used. Tables were used to analyse data collected using SPSS (16) into individual reports put together for the reports. The study discovered that fashion begins with creativity and end with designing. The study further revealed that fashion is as old as creation, and when creativity and designing play their roles very well the end product is fashion. The study recommended that Fashion should be adequately funded by the Government, professional bodies and the textile manufacturing companies. High Schools of learning should be established by Government and Private Individuals to train students. Formation of Local Associations and International Associations should be encouraged. Research Centres which will be tasked to carry out deeper research into fashion should be opened at the Colleges and Universities of Higher learning. Finally suggestions are made for further research to be conducted on a lager sample generalize the results of the study.