The Relative Decline of Interest in Regional Geography as a Geographical Study Methodology Compared with Alternative Methods

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Abstract

A strategic plan is a management tool that is used to transform organizational objectives into actions. Public Service managers have a responsibility to ensure that strategic plans are developed to stir the organization in the desired direction. However, crafting the best strategy is not the end in itself but the ultimate result will only be realized once the plan is successfully implemented, hence the need for effective communication during strategy formulation and implementation. The study focused on the Ministry of Gender Equality and Child Welfare (MGECW) and covered a cross section of senior managers, middle managers and junior employees. It involved exploring the impact of communication during strategy formulation and implementation, and investigating effective ways of communicating the formulation and implementation of strategic plans in the Public Service of Namibia. The study was qualitative in nature whereby in-depth interviews and focus group discussions were used as instruments, with senior, middle and lower level employees of the Ministry of Gender Equality and Child Welfare in Windhoek. The Directorates that participated in the study from the MGECW are: Directorate of Child Welfare Services; Directorate of Gender Equality; Directorate of Integrated Early Childhood and Community Development and the Directorate of Administration and General Services.

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