The Role Of Entrepreneurship Training On Enhancing Business Performance Of Food Vendors In Tanzania: A Case Of Dodoma City

ABSTRACT

Food vendors are striving to accumulate knowledge to increase market share and profitability is mostly in demand. The study focused on the entrepreneurship training on enhancing business performances of food vendors in Tanzania taking a case of Dodoma City. This study specifically managed to address the type of entrepreneurship training attended by food vendors in Dodoma City, the influence of entrepreneurship training attended by food vendors on increasing food vendor’s profitability and the influence of entrepreneurship training attended by food vendors on increasing Market share. This study used a cross-sectional design to collect information at one point in time. The information was collected through a survey by using questionnaires and in-depth interview by using the checklist, the sample size used by this study involved 93 food vendors. The findings revealed that both formal training and informal training were positively significantly influencing an increase in profitability. Also, the results revealed that formal and informal training were significantly influencing an increase in market share. Business performance of food vendors is significantly associated with an increase in market share and profitability. Dodoma City Council should organize entrepreneurship training program aiming to support the food vendors and hence linking them with financial institutions. This present contribution of the training program on food vendors as business performance in terms of profitability and market share.