TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE. (A case study of Emily Millionaire Enugu

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ABSTRACT

This study concentrated on Trade fair as an instrument increasing marketing performance. A case study of Emily Millionaire Industry Ltd Enugu.

In the light of this, the researcher commenced this work by taking a quick and eursory look at the definitions, evaluation and background information of trade use of several data collection techniques which include:

Questionnaire, personal interviews, observations.

The analysis of this data collected revealed certain prospects and problems shows in the researcher’s presentation and analysis of data.

On that note, the researcher made the following findings

Trade fairs in Enugu stat were organized by Trade fair board have not been very efficient. Therefore call for improvement.

There is a general awareness about Trade fairs as very vital in the revitalization of the nation’s economy.

Trade fairs exhibitions have frequently organized that people are calling for its or regulation and control. Based on the above findings, the research made the following major recommendations participants in trade fairs must have clearly defined objectives for participation in trade fairs.

Scientific and technical ideas must be trade in our fairs rather than monetary transactions.

Emphasis should be made on purchase rather than immediate sales.

Finally, a body be established by government to control the frequency at which fairs are organized in Enugu state

TABLE OF CONTENTS

Title pageii

Approval page iii

Dedicationiv

Table of contentv

Abstractvii

CHAPTER ONE

1.1.Background to the study1

1.2.Statement of the problem4

1.3.Objectives of the study5

1.4.Research questions6

1.5.Significance of the study6

CHAPTER TWO

2.0.Literature review10

2.1.Management of trade fairs and exhibitions10

2.2.Trade fair as a promotional tool12

2.3Economic importance of trade fair and

Exhibition14

2.4The impact of trade fair performance of a company.15

2.5The role of trade fir in Emily millionaire.16

CHAPTER THREE

Research methodology19

3.1.Sources of data collection19

3.2.Population of the study20

3.3.Determination of sample size20

3.4.Sampling techniques22

3.5.Instruments for data collection22

CHAPTER FOUR

Presentations, analysis and interpretation of data23

4.1.Presentations and interpretation of data.23

CHAPTER FIVE

Summary of findings recommendations and conclusion39

5.1.Summary of findings39

5.2.Recommendations41

5.3.Conclusion43

Bibliography44

Appendix45

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TRADE FAIR AS AN INSTRUMENT OF INCREASING MARKETING PERFORMANCE. (A case study of Emily Millionaire Enugu

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