TRADITIONAL MEDIA OF COMMUNICATION AS TOOLS FOR EFFECTIVE RURAL DEVELOPMENT

99 PAGES (12363 WORDS) Mass Communication Project
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ABSTRACT
The study is a critical examination of the role of mass media in Traditional media of communication as tools for effective rural development. Notwithstanding the various modern means of communication such as RADIO, INTERNET, TELEVISION, NEWSPAPERS, MAGAZINES, etc. The rural means of communication is still the epitome for rural development. These traditional medium of communication includes the following Ekwe, Ikoro, Smoke signals, Open market, Age groups, palm fronds, The town crier oja etc. 
 However, both primary and secondary data will be used in gathering information for the study. The secondary data will come as a review of documented materials, while the primary data will be obtained with the help of questionnaire and oral interview, and will be administered to the ruralites with the help of the researcher, who will help the uneducated ones to fill in the boxes by explaining the questions to them. 
 A total of 382 questionnaires will be distributed precisely to the residents of Iwollo Oghe community. 
The data collected will be tabulated and analyzed using percentages. 
The three hypotheses formulated will be tested using chi-Square method respectively-
The findings of the study will show among others that the traditional medium of communication is a tool for an effective rural development.   
The study will also recommend that the modern media should be used in conjunction with the traditional media of communication which people are familiar with; this will make for participatory communication to enhance national development.   
 
TABLE OF CONTENTS
Title page        
Approval page         
Dedication  
Acknowledgement 
Abstract  
Table of contents  

CHAPTER ONE  
INTRODUCTION   
1.1 BACKGROUND OF THE STUDY   
1.2 STATEMENT OF THE RESEARCH PROBLEM    
1.3 OBJECTIVE OF THE STUDY       
1.4 SIGNIFICANCE OF THE STUDY     
1.5 SCOPE /DELIMITATION OF THE STUDY   
1.6 RESEARCH QUESTION      
1.7 RESEARCH HYPOTHESES      
1.8 ASSUMPTION OF THE STUDY     
1.9 CONCEPTUAL AND OPERATIONAL DEFINITION OF TERMS     
1.10 LIMITATION OF THE STUDY.     

CHAPTER TWO 
REVIEW OF THE LITERATURE   
2.1 SOURCES OF LITERATURE REVIEW    
2.2 REVEW OF RELEVANT LITERATURE    
2.3 THEORITICAL FRAME WORK      
2.4 SUMMARY OF THE LITERATURE REVIEW  

CHAPTER THREE 
RESEARCH METHODOLOGY 
3.1 RESEARCH DESIGN       
3.2 AREA OF THE STUDY       
3.3 POPULATION OF THE STUDY      
3.4 RESEARCH SAMPLE AND SAMPLING TECHNIQUES   
3.5 INSTRUMENT USED FOR DATA COLLECTION   
3.6 VALIDITY OF THE INSTRUMENT     
3.7 METHOD OF COLLECTING DATA     
3.8 METHOD OF DATA ANALYSIS      

CHAPTER FOUR 
DATA PRESENTATION, ANALYSIS AND RESULTS
4.1 DATA ANALYSIS AND PRESENTATION    
4.2 HYPOTHESES TESTING         
4.3 DISCLOSURE OF FINDING  
    
CHAPTER FIVE 
5.1 SUMMARY         
5.2 RECOMMENDATION       
5.3 CONCLUSION 
          
APPENDIX I         
APPENDIX II   
BIBLIOGRAPHY 
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