Assessment of Community Relations Strategies for Promoting Harmony Between Organisations and Their Host Communities: A Study of Peace Mass Transit Limited, Nsukka

ABSTRACT

The effectiveness of community relations strategies can only be achieved when the management recognizes ways its organization can have a good relationship with the local community and the extent of reciprocal independence which will help to establish social balance. This study was aimed at assessing community relations strategies for promoting harmony between organizations and their host communities: A study of Peace Mass Transit Limited, Nsukka. The researcher adopted the survey method, using a questionnaire to collect data from384 respondents. Residents of Nsukka Local Government Area constituted the population of the study. For the purpose of this research study multi-stage sampling techniques – cluster, simple random, quota, andconvenientsamplingtechniqueswereusedtoselect respondentsfortheresearch. Datawereanalyzedbothquantitativelyand qualitatively. The study was anchored on three theories– social relations theory, multi- step/opinion leadership theory, and stakeholder theory. Findings from the study revealed the community relations strategies employedby Peace Mass Transit Limitedare effective to an average level but challenges are facing the strategies that need to be solved. The study recommended that Peace Mass Transit Limited should as a matter of necessity work closely with their host communities to identify their core needs via the release of corporate social welfare packages

TABLEOFCONTENTS

Title Page-----------

Approval Page----------

Dedication-----------

Acknowledgements----------

Table of Contents----------

List of tables----------

Abstract-----------

CHAPTER ONE: Introduction

1.1Background of the study--------

1.2Statement of the study--------

1.3Objectives of the study--------

1.4Research Questions--------

1.5Significance of study--------

1.6Scope of the study---------

1.7Operational Definition of Terms------

References----------

CHAPTER TWO: Literature Review

2.1Introduction----------

2.2Conceptual Review---------

2.2.1 Concept of Community Relations------

2.2.2 Fundamental Principles of Community Relations----

2.2.3 Community Relations Objectives-------

2.2.4 Component of community structures------

2.2.5 Public relations and relationship building-----

2.2.6 Concept of Corporate Social Responsibility-----

2.2.7 Multinationals and Corporate Social Responsibility----

2.2.8 CSR and harmonious relationship with host communities---

2.2.9 Historical Background of Peace Mass Transit Limited---

2.3Empirical Reviews---------

2.4Theoretical Framework--------

2.4.1 Social Relations Theory--------

2.4.2 Multi-Step Flow/Opinion Leadership------

2.4.3 Stakeholder Theory--------

2.5Summary of the chapter--------

References----------

CHAPTER THREE: Research Methodology

3.1Introduction----------

3.2Research Design---------

3.3Population of the study--------

3.4Sample size----------

3.5Sampling Techniques--------

3.6Instrument of Data collection-------

3.7Validity of Research Instrument-------

3.8Reliability of Research Instrument------

3.9Method of Data Analysis--------

References----------

CHAPTER FOUR: Data Presentation and Analysis

4.1Description of sample--------

4.2Analysis of demographic data of respondents-----

4.3Analysis of Psychographic data of respondents-----

4.4Discussion of findings--------

CHAPTER FIVE: Summary, Conclusion and Recommendations

5.1Summary----------

5.2Conclusion----------

5.3Recommendations---------

5.4Limitations of study--------

Bibliography---------

Appendix1: Questionnaire distributed to respondents