Communication can simply be defined as the transmission of information with the purpose of influencing the receiver. Although communication has pervasive application to all phases of managership. Communication is any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, it may involve conventional or unconventional signals, may take linguistic or non-linguistic forms, and may occur through spoken or other modes.” Or in simple words; Communication is the exchange of ideas, opinions and information through written or spoken words, symbols or actions.
It is a dialogue, not a monologue. In fact, communication is more concerned with a dual listening process. For communication to be effective, the message must mean the same thing to both the sender and the receiver.
BUSINESS COMMUNICATION
Business Communication is any communication used to promote a product, service, or organization – with the objective of making sale. In business communication, message is conveyed through various channels of communication including internet, print (publications), radio, television, outdoor, and word of mouth. In business, communication is considered core among business, interpersonal skills and etiquette.
Thousands years ago, people use to communicate orally. Greeks use a phonetic alphabet written from left to right. After that, many books appeared on written communication principles. In a result of this, Greek started her very first library. When communism was ruling China, communication had become the biggest challenge within the vast government as well as between government and people. 1st in China and then in Rome postal service was launched. After that paper and printing press was invented in china that made communication easier.
Hence, today’s principles of communications are founded on a mixture of ancient oral and
Communication is the lifeblood of an organization. If we could somehow remove communication flows from an organization, we would not have an organization.
It is needed for:
•Exchanging information
•Exchanging options
•Making plans and proposals
•Reaching agreement
•Executing decisions
•Sending and fulfilling orders
•Conducting sales
TYPES OF BUSINESS COMMUNICATION
There are two types of business communication in an organization:
1.Internal Communication
2.External Communication
1.Internal Communication: Communication within an organization is called “Internal Communication”. It includes all communication within an organization. It may be informal or a formal function or department providing communication in various forms to employees. Effective internal communication is a vital mean of addressing organizational concerns. Good communication may help to increase job satisfaction, safety, productivity, and profits and decrease grievances and turnover.