Contribution of Print Media in Forest Conservation Case Study: Daily Nation Newspaper (Kenya)

Overview
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TABLE OF CONTENTS

DECLARATION .................................................................................... i

APPROVAL.......................................................................................... ii

DEDICATION ....................................................................................... iii

ACKN'"OWLEDGEMENT.. .. . . . • .. . .. . . . . .. . . . . . . • . . . .• . .• . •. . . . . . . . .. . .. . . . . .. . . . . . . . . . . .. . . . . .. iv

LIST OF TABLES ................................................................................... V

LIST OF FIGURES .................................................................................. vi

LIST OF ACRONYMS ............................................................................. vii

TABLE OF CONTENTS ........................................................................... viii

ABSTRACT ........................................................................................... xi

CHAPTER ONE.................................................................................... 1

1.0 Introduction................................................................................. 1

1.1 Background . . .. . . . . .. . .. . .. . . . . .. . . . . .. . . . . . . . . . . .. . . . . .. . . . . . . . . . . . . . . . . .. . .. . . . . . . . .. . . . . . 1

1.2 Research problems .......................................................................... 2

1.3 Purpose of tl1e study . . . . . . . . .. . . . . . . . . . . . . . . . . .. . .. . . . . .. . .. . . . . .. . .. . . . . . . . . . . . . . . . . . . . .. 3

1.4 Objectives .................................................................................... 4

1.4.1 General objectives ........................................................................... 4

1.4.2 Specific objectives ........................................................................... 4

1.5 Research questions .......................................................................... 4

1.6 The scope.................................................................................... 5

CHAPTER TWO: LITERATURE REVIEW ................................................. 6

2.0 Introduction .....••..••......•..•.••..•.............•........•..•..•................•......... 6

2.1 Historical background of forests in Kenya ............................................. 6

2.2 Beginning of public concern •.................••..•..•...•...........•.•..•................ 7

viii

2.2.1 Current state off orests in Kenya....................................................... 8

2.3 Understanding environmental communication ....................•....•..•........... 9

2.4 The role of print media in forest conservation and management................ 11

2.5 Media professionalism in Kenya .•..•...••.••............................................. 13

2.5.1 Strengthening environmental journalism/Kenya ..................•.................. 14

CHAPTER THREE: METHODOLOGY ....................................................... 16

3.0 Introduction .................................................................................. 16

3.1 Research design .............................................................................. 16

3.2 Target population ..................................... _ ...................................... 16

3.3 Sample design ................................................................................. 16

3.3.1 Sample size .................................................................................... 16

3.4 Data methods ................................................................................. 16

3.4.1 Data instruments ............................................................................. 17

3.4.2 Source data................................................................................... 18

3.5. Data analysis and processing .............................................................. 19

3.6 Ethical considerations ...................................................................... 20

3.6.1 Limitations .................................................................................... 20

CHAPTER FOUR: PRESENTATION OF FINDINGS AND DISCUSSION.......... 21

4.0 Introduction................................................................................. 21

4.1 The role of media in forest conservation.............................................. 21

4.2 Partnership of environmental stake holders(MoE&NR,NGO's and Public ... 22

4.2.1 Sources of information for journalists ...••........•....•..•....•....................... 25

4.3 Challenges faced by journalists .•....•...•.........•................•.•..•............... 26

CHAPTER FIVE: SUMMARY, RECOMMENDATIONS AND CONCLUSIONS .... 30

5.0 Introduction .............•...............••.•........................•.....•................... 30

5.1 Summary .•...•.•..•..•.......................•........•.....•...•...•......................... 30

5.2 General recommendation •.••.•.•.................................•.•......•............... 31

5.2.1 Recommendations ..................•...•.•.•..••.•.•....................................... 31

5.3 Conclusions................................................................................... 32

REFERENCES ....................................................................................... 34

Appendix I: Questionnaire .•...•••.•.••..............................•...•.......................... 35

Appendix II: Interview guide for the Daily Nation Newspaper Journalists ............. 37

Appendix III: Interview guide for the forest departments and organizations ............ 38

Appendix IV: Proposed Budget ..............••.•.•.•...•....•...............•..•.•............... 39

Appendix V: Time Frame •...........•..•.•..••...•..........•..................•.................. 40

Appendix VI: Daily Nation articles.............................................................. 41

Appendix VII: Map of Kenya ..................................................................... 43

Appendix VIII: Research Approval Letter................................................... 44

ABSTRACT Nation Media Group is one of the leading media house in Kenya. This study was conducted to investigate how the print media has contributed to the conservation of forests in Kenya. The main objective sought to determine the efficacy of print media in ensuring forest conservation. In a nutshell, the core study is based on the Daily Nation Newspaper because it has the highest readership as compared to other newspapers. The study also looks at the prospects and problems faced by the print media in achieving the above noble course. The study is conducted through purposive sampling and content analysis; the data collected using questionnaires, interviews and focus group discussion. Thirty people are selected from the target population this includes; journalist from NMG, government officials, non-governmental officials and the public. The data is analyzed using both qualitative and quantitative data analysis. The study establishes that print media need to cooperate with the environment stake holders. This will greatly contribute in creating awareness, education and disseminating information to the public. To add on, p1int media need to train their journalist on environmental issues; this will ease in their field of coverage of the projects carried out by various stakeholders in environmental conservation. The study concludes that the print media have played a vital role in environmental conservation but more has to be done, to get the media more involved in environmental conservation.

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Contribution of Print Media in Forest Conservation Case Study: Daily Nation Newspaper (Kenya)

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