ELECTRONIC MEDIA COVERAGE OF POLITICAL ACTIVITIES IN UGANDA (2012-2013) THE BROADCASTING OPERATION BOUNDERIES ACASE STUDY OF UBC RADIO

TABLE OF CONTENTS

DECLARATION

APPROVAL

DEDICATION

ACKNOWLEDGEMENT iv

LIST OF ACRONYMS v

TABLE~OF CONTENTS vi

LIST OF TABLES ANDFIGURES ix

CHAPTER ONE 1

1.0 Introduction 1

1.1 Background Information to the Study 1

.2 Statement of the Problem 2

1 .3 Objectives of the study 3

1.3.1 General Objective 3

1.3.2Specific Objectives 3

1.4 Research Questions 4

1.5 Scopeofthestudy 4

.5. 1 Geographical scope 4

1.5.2 Content scope 4

1.5.3Timescope 5

1.6 Significance of the study S

1.6.1 Justification of the’study 5

6.2 [he purpose of the study

1.7 Conceptual framework

CHAPTER TWO

LITERATURE REVIEW

2.0 Introduction 9

2.1 Definition of Electronic Media 9

2.2 Functions of Radio

2.3 History of Uganda Broadcasting Corporation Radio 1O

2.4 New media trends in Uganda 11

vi

2.5 UBC coverage of political activities in 2O10~2O1 I 12

2.6 The problems faced by journalists covering political activities 12

2.7 The benefits derived from coverage of political activities 14

2.8 The impact of political news stories on the audience 14

2.9 Sub standard elections 15

CHAPTER THREE 18

METHODOLOGY 18

3.0 Introduction 18

3.1 Research design 18

3.2 Study area and population 18

3.3 Sample frame work 18

3.3.1 Sampling size 19

3.3.2 Sample techniques 19

3.3.2.1 Simple random sampling 20

3.3.2.2 Purposive sampling 20

3.3.2.3 Convenience sampling 20

3.3.3 Sample procedure 20

3.4 Methods for data collection 21

3.4.1 Instruments 21

3.4.1.1 Questionnaires 21

3.4.1.2 Interview 21

3.4.1.3 Focus group discussion 21

3.4.1.4 Observation 22

3.4.1.5 Photographic instrument 22

3,4.2 Sources of data 22

3.4.3 Validity and reliability of instruments 22

3.5 Data processing 23

3.6 Data analysis 23

3.7 Ethical procedure 23

3.8 Study limitations 24

CHAPTER FOUR 25

DATA PRESENTATiON, ANALYSIS AND INTERPRETATION 25