EVALUATION OF THE EFFECTIVENESS OF CHANNEL MANAGEMENT IN PETROLEUM PRODUCTS MARKETING (A CASE STUDY OF NATIONAL OIL AND CHEMICAL MARKETING PLC)

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ABSTRACT

This research work is an evaluation of the effectiveness of channel management and National oil products in Enugu metropolis. The data needed for the study were collected from the employees, dealers and consumers of National Oils products.

The objectives of the researcher work was centered on examining the channel and effective management activities of National oil and chemical marketing Plc in Enugu. To find noticed in adequacies.

The researcher methodology employed were questionnaires and observation of how channel and physical distribution activity are implemented. In addition, statistical models like the Yamanes formular was used in calculation the sample size.

TABLE OF CONTENT

Title page

Approval page

Dedication

Acknowledgement

Abstract

Table of content

CHAPTER ONE

1.0 Introduction

1.1 General background of the Subject matter

1.2 Problem associated with the subject matter

1.3 Problems that the study will be concerned with

1.4 The Important a studying the area

1.5 Definition of Importation terms

1.6 Reference

CHAPTER TWO

2.0 Literature Review

2.1 The Origin of the Subject Area

2.2 School of thought within the subject area

2.3 The school of thought relevant to the problem of the study

2.4 Different methods of studying the problem

2.5 Summary

2.6 References

CHAPTER THREE

3.0 Conclusion

3.1 Data presentation

3.2 Analysis of the data

3.3 Recommendation

3.4 Conclusion

3.5 References

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EVALUATION OF THE EFFECTIVENESS OF CHANNEL MANAGEMENT IN PETROLEUM PRODUCTS MARKETING (A CASE STUDY OF NATIONAL OIL AND CHEMICAL MARKETING PLC)

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