ABSTRACT The study focuses on the representation of minority linguistic groups by broadcast media in Zimbabwe paying particular attention to Star FM programme „Mother Tongue March (MTM). The research explores the role of Star FM in promoting local languages. The Public Sphere and the Democratic Participant theory were employed to provide a theoretical base for this research. The study made use of qualitative research method, which was complemented by the use of open-ended questionnaires an...
Abstract The student intends to clarify or rather look deeper into social media jokes and the usage of social media as a political battlefield in Zimbabwe and Africa as a whole. The study contributes significantly to the literature on the use of social media jokes in the lobbying of “counter hegemonic public spheres” or “Subaltern public spheres” Fraser (1992) in a bid to contribute to the practice of democracy in Zimbabwe. Unlike the western literature, this study serves to contribut...
ABSTRACT The growth of the Internet has changed the way newsrooms across the world operate. At the heart of the new developments is the growing presence of traditional media of newspaper, magazines, radio and television online. Media houses have formed digital divisions solely tasked with operating their websites and social media handles. This study sought to find out how this changing technology is changing how young adults access news and information. This study picked the journalism studen...
ABSTRACT The purpose of this study is to explore the roles horizontal communication in enhancing customer satisfaction in organizations in the context of Maasai Mara university. Literature regarding organizational communication and job satisfaction was reviewed and the theory of customer service applied as the main guidance of the research. The study utilized the statistical method to analyze the data collected from questionnaires. A total of 26 employees working in Maasai Mara university par...
ABSTRACT The study focuses on Basilwizi Trust’s use of Facebook as a communication tool in communication for community development. The study endeavors to establish whether Facebook is an effective communication tool which has influence on Basilwizi Trust’s programming and it also seeks to investigate how Facebook is being used to foster community development. This research employed research methods such as interviews, archival research as well as participant observation. Employing those...
ABSTRACT Communication is the engine that drives all the social systems we know of.Without proper communication,systems may crumble.The study focuses on how credibility of information can be affected by use of social media.The type of communication in our study is top-down communication.Social media is a new phenomenon in the country and there has not been effective training of how to handle it as a tool.In organizations,improper use of social media will cause an effect to credibility on the ...
Abstract This study explores the relationship between return migration, space and identity in Zimbabwean Literature as exemplified by Daniel Mandishona‟s White Gods Black Demons (2009). It employs postcolonial theory in its exploration of the relationship between return migration, space and identity in Mandishona‟s text. Return migration is largely depicted as a metaphor of failure in most of the selected stories were some of the characters return to their homeland either sickly or mad ...
ABSTRACT Football or soccer is the most followed sport across the globe, Zimbabwe included. It is plausible to submit that football has evolved from being a mere source leisure animating lives of millions across the world, to become both big business and an industry. While there is a significant number of studies exploring the nexus of football, politics and identity in modern Zimbabwe, studies on the interface between football and communication media are scarce. Dynamos Football Club, Zimba...
ABSTRACT The study set out to investigate mobile consumption patterns in Triangle, Tongaat Hulett Estates. It sought to unravel the trends in mobile phone use amongst this community and the gratifications they derive from it. The study was informed by the uses and gratifications theory and the digital divide concept. Data was obtained through qualitative interviews and participant observation. Thematic analysis was deployed to analyse the data obtained from findings. The study found that peo...
ABSTRACT Political interviews have been used as genres for dissemination of political information. The way they are presented is a subject of concern as they are thought to be causing division among the Kenyan audience along political party and hence ethnic lines. The purpose of this study is to look at the discursive practices in political news interviews and the interpretation they are given by the audience that may lead to ethnic polarization. The main objective of this study was to analyz...
ABSTRACT Public relations (PR) in Kenya is a significant discipline and a growing industry. However, it still faces many challenges with one of the major challenges is the misconception of PR in the country. Seemingly, many people still confuse public relations for marketing or advertising. Further, firms are yet to fully understand the benefits of PR in their strategic management particularly when employed to their daily operations. Unilever (K) Ltd faced allegations of sexual harassment and...
ABSTRACT Communication is the key ingredient for establishing and maintaining relationships between two or more parties. In order to find ways that will lead to healthy relationships in different fields and professions, communication has been one of the many fields that have been researched on severally. Due to the diversity of communication and the different media through which information is passed, most researchers have not been able to exactly customize these topics to fit some situation...
ABSTRACT This study evaluated performance of moderators and perceptions of viewers on coverage of issues in 2013 presidential debate in Kenya. A consortium of major media houses in Kenya organized the 2013 televised presidential debate as an avenue for evaluation of presidential candidates by the voters to enable them have a deeper understanding of each political contestant‟s knowledge on various issues and characters hence making a meaningful decision in March 4, 2013 general election. How...
ABSTRACT This study focused on the performance of the Nation Newspaper in its coverage of the August 8th 2017 presidential elections. It could be that the framing of the presidential candidates could have influenced voting patterns. There may be a possibility that the electorate expressed dissatisfaction with the presidential election results due to lack of proper knowledge about the process. Several studies on media coverage of elections have been done in the past but they have not expressly...
Abstract The study focused on the communication strategies used by World Vision to alleviate poverty in Nkayi community from 2014 to date. Communication is essential for every organisation to survive in its operational environment and to create a rapport and mutually understanding with the surrounding community. The study also focuses on identifying the communication strategies that are used by World to alleviate poverty. The study had to assess the effectiveness of communication strategie...