ABSTRACT Manufacturers put into the market new product from time to time in order to meet the going held of the society. However, every business is aimed at profit maximization and also the risk aspect most be put into consideration. Considering the number of new products in the market and the percentage that succeeds, one would discover that greater percentage fails in the market. The question then is whether those that fall a need to satisfy in the society if they have, why do they fail....
ABSTRACT This project aims at the effect of violent film on Nigeria children, expecially children in Enugu urban. Chapter one is the introductory part of this project and it also dewell on the background of the study. Chapter two reviews the literatures of other writers and elaborates more on the in. Chapter three dwells on the methodologies used in this research work. Chapter four is based on the data analyses and the results of the data collection and also the discussion of the result gotte...
INTRODUCTION 1.1BACKGROUND TO THE STUDY Siebert, Peterson and schramm in describing the Operation of the press in their book entitled four Theories of the press said that, “The press is not an instrument of government but rather a device for presenting evidence and argument on the basis of which the people can check on government and make up their minds as to policy. It is imperative that the press be free from control and influence so that truth can emerge, all ideas can get fair heari...
INTRODUCTION THE ROOTS Why are we what we are? Third world! There are two broad competiting paradigms or models of theoretical understanding that seek to explain why some countries are poor and other are wealthy, why some are “first world” and others” Third world”. These broad competiting paradigms are theory of “modernization” and the theory of “imperialism”. Each paradigms has its own “clue concepts” or key explanatory categories” (Hagen 1962). For modernis...
ABSTRACT This study was an assessment of the impact of public relations on crisis management. Two instruments were used to collect data for this study. These were scheduled interview of the key administrators of the Nigerian National Petroleum Corporation. The public relations officer, the chief security officer, the union consultative committee were all interviewed. Opinion survey of the corporation was done using questionnaires. The findings revealed that formal channels of public relatio...
INTRODUCTION 1.1BACKGROUND OF THE STUDY Nigeria has become a country playing host to the victory of wrong over light, falsehood over the truth and supremacy of personal irresponsibility over fundamental values. It is a country perpetuating a policy that fails to value human life and cherish human beings above material possession, power and pleasures, it is a place where men and women of honor, experience, credibility and self consciousness have been cut their prime for daring to talk. It is a...
1.0INTRODUCTION 1.1BACKGRAND TO THE STUDYThe Orgin of Ngwo Nwa Ngwu Ako is a central name for the entire Ngwo people which means the spirit of love ,oneness and the joy of every Ngwo man and woman .This is because history has it that Ngwo which is made up of ten villages and at mile and recently five autonomous communities had one man as their father .The man in view was called NgwoAko, hence the unifying name ,NgwoAko which literally means Ngwo Nwa Ako which literally means Ngwo .sons a...
ABSTRACT The research was carried out in Enugu and the purpose was to determine the impact of communication on organizational efficiency. Oral interviews and questionnaire developed by the researcher were the instrument for data collection. This study proved that the efficiency and effectiveness of an organization to co-ordinate its activity well depends on its level of communication network. For the study to come to a reasonable point data collected from primary and secondary sources wer...
ABSTRACT The use of Internet as a communication tool in international marketing; a case study of computer literates in Enugu metropolis x-rayed the way internet is used as a viable tool in international marketing especial by Nigeria international marketers.The following findings were made in the course of the study.Nigeria accepted that Internet promote international marketingNigeria prefers Internet marketing to traditional marketing strategies. Nigeria believes that Internet quickens int...
ABSTRACT Public relation could be defined a deliberate planned and sustained effort to establish and maintain mutual understanding between an organization and its public. The purpose of this study is to find out a how public relation is practiced at the Nnebuife community Bank Nigeria Limited, Enugu. The questionnaires administered to the customer, staff and shareholders of the Bank were used in obtaining data for the study. It was found that Nnebuife community Bank regards public relatio...
ABSTRACT The research was carried out in Enugu and the purpose was to determine the impact of communication on organizational efficiency. Oral interviews and questionnaire developed by the researcher were the instrument for data collection. This study proved that the efficiency and effectiveness of an organization to co-ordinate its activity well depends on its level of communication network. For the study to come to a reasonable point data collected from primary and secondary sources wer...
ABSTRACT The aim of this study was to examine the role of tectonic media in combating drug abuse and its national implication. Chapter two was specifically intended to find out the role of electronic media in combating drug abuse and national security. It was revealed among other things, that factors includes peer pressure, unemployment, idleness, family disinter gratin .Thus chapter three and four high light the methods used for the research, information were prim any collected through...
ABSTRACT This research project examines the implications of news commercialization on management of broadcast Media in Nigeria with emphasis on NTA Enugu. Thus, the issue at stake on this topic is to find out what impact does news commercialization has on the Mass audiences even when media claims to be the watch dog of the society. Therefore, media should be ready to accept the dangers posed by news commercialization and such dangers include media questions on objectivity, professionalism, ...
INTRODUCTION We live in a world where information is as important as life. Also where broad casting is expensive, tedious and bottled up that only those who search earnestly gain access to the races of knowledge (information) and help make the world a global village.However broadcasting is one of the means through, which information, ideas, values, knowledge are disseminated to a large number of people via electronic media. These media include radio, television, cinema and films etc. the...
ABSTRACT The main trust of this study is to find out the role of radio in mobilizing Nigerian women in politics. This is studied in relation to other media of communication. We became interested in this project since 4th March, 2004, when some of us listened to the review on the international women’s day on COSMO FM with the title “Nigerian Women Since 1985”. There were so many women liberation that spoke especially on the role women play in the socio-economic and political development...