INTRODUCTION Since 1981 when HIV/AIDS was first diagnosed in united states of America, (USA) the virus has spread throughout the worldwide affecting both the rich and the poor urban and rural people alike. Technically speaking, the HIV which disables the human immune system is either of two strains of a retrovirus, HIV – 1 or HIV-2 that destroys the immune system T Cells the loss of which causes AIDS (Encarta, 2006). The African continent has not been spared from this scourge. Statistic rev...
Communication can simply be defined as the transmission of information with the purpose of influencing the receiver. Although communication has pervasive application to all phases of managership. Communication is any act by which one person gives to or receives from another person information about that person’s needs, desires, perceptions, knowledge, or affective states. Communication may be intentional or unintentional, it may involve conventional or unconventional signals, may take lingu...
INTRODUCTION Communication could be described as a process of passing information and understanding to one or more persons. It is a means by which behaviour is modified, change is affected, and information is made productive in order to achieve objectives and goals of organizations. In an business, there are different units performing various functions. Thus, communication serves as a linking process by which parts of a system are tied together. Communication provides the links, which bind an...
ABSTRACT As concepts, communication and information are very closely related, but they also designate more than their usual conceptual meaning when they are called upon in social theories as well as in philosophical theories about the reality and the truth of social life; information and communication are then designating physical events or event like objects of the observable reality, which will be hereafter described as a procedural ontologization of information. Why do they have this role...
ABSTRACT In this write up, “An Assessment of Influence of Nollywood Nollywood on youth behaviour in Nigeria (A Case Study of IMT Student). There are five chapters constituting this research work, each deals with different perspective on how a reasonable fact could be drawn as in what way home movies have been beneficial to youth behaviour. The first chapter deals with the general introduction. This gives us the highlights of the problems, aim and objective, likewise its importance. Chapter ...
ABSTRACT In this write up, an assessment of the influence of nollywood on youth behaviour (A study of IMT Students). There are five chapters constituting this research work , each deals with different perspective on how a reasonable fact could be drawn as in what way home videos has been beneficial to our youths . This gives us the highlights of the problems , aims and objectives likewise its importance . Chapter two dealt with past work done in this area and the system used in the working of...
Abstract This study was carried out with the role objective of determining advertising as a source of revenue generation to the broadcast media organization in Nigeria. The researcher adopted survey research methodology. The researcher also identified the research problems and used them to raised some research questions and for research hypothesis. Moreover, the survey method of research enabled the researcher to seek for some expert’s opinion on the topic, as well as data collections...
ABSTRACT The role of Television in Political persuasion/Mobilization has been described as the role which television must play. This project will critically examine the level to which television can aid Political persuasion in Nigeria and to achieve unity in diversity. It will also assess the impact of television message on individuals in the society. INTRODUCTION Mass communication is defined as message directed towards a large group people using a mass medium. It involves disseminating inf...
INTRODUCTION Historically, television broadcasting in Nigeria has been use as a medium of communication that seeks to enrich the life of average Nigerian by influencing positively its social, cultural, economic, political and technological thinking. It also provide news and information about national issues. Beside this, it serves as a source of entertainment. Television broadcasting promotes cultural awareness and seek to preserve Nigeria’s rich culture. Through this medium artistic and in...
ABSTRACT The low rate of female participation in politics compared to that of their male counter- parts in Nigeria creates a need to examine the situation in this study, “The role of broadcast media in mobilizing women for political participation in Nigeria”. This study examines the problems, first, defining the importance of women to participate in politics. The survey research method was employed in this study and questionnaires were used for data collection, then the hypotheses were te...
ABSTRACT This study probes the impact which Tv has on the cultural values of the Nigeria youths. It specifically tackles the impact of western Tv programes on Nigeria University students. The research posits that the current trends in cultural behaviour of youths in Nigeria as observed among Caritas student Enugu is significantly associated with their perception of western culture and exposure to western Tv programmes. The assumption that foreign media content has direct powerful effects is...
ABSTRACT This research work focused on the influence of AIT coverage on post 2011 election sentiments among the residents of Kabala Doki, Kaduna. The research was conducted on 100 residents of Kabala Doki. It was found that most of the broadcast stations including AIT are found with airing things that might provoke sentiments to the prospective audiences in regards to the election. To minimize this problem, we suggest that journalist should bear in mind the interest of the entire country, rat...
This annotated bibliography, of major published works on mass communication in Africa (mainly, the Anglophone sub-Saharan region), is the third of such publications that have been undertaken by the African Council for Communication Education (ACCE) to promote in the continent the development and wide-spread use of textbooks and other teaching and research materials that are relevant to local conditions and anchored on the experiences of Africa's rich variety of socio-cultural, economic and po...
ABSTRACT This research work seeks to examine to what extent the press content (restricting it to print media) affect the choice made by the public toward a particular political candidate. It examines theories as related to the field of mass communication, which emphasis the media key role in determine what perception the public build on a political figure. To this end, the study is pattern along the Instructive Stimulus Response Theory or the “Hypodermic needle/magic bullet” theory of the...