Mass Communication Research Papers/Topics

THE IMPACT OF ELECTRONIC MEDIA ON CULTURAL IMPERIALISM IN THE MODERN SOCIETY (A STUDY OF RESIDENTS OF ENUGU METROPOLIS)

ABSTRACT It has been established that the “Western nations dominate the electronic media around the world which in return has a powerful effect on the Third World cultures by imposing on them Western views, and therefore, destroy their native cultures”. As a result, this study examined the impact of Electronic Media on Cultural Imperialism on the culture and values of Enugu urban residents due to their exposure to electronic media. To obtain factual results, the researcher adopted survey ...

THE EFFECTIVENESS OF RADIO IN EDUCATING NIGERIAN WOMEN ON IMMUNIZATION A CASE STUDY OF ORU-EAST L.G.A OF IMO STATE)

ABSTRACT  This study was carried out with the sole objective of determining the Effectiveness of Radio in Educating Nigerian Women on Immunization. A Case Study of Oru-East L.G.A of Imo State. The researcher identified the research problems and used them to raise four research questions and four research hypotheses. Literature relating to the topic under study was reviewed through both primary and secondary sources of literature. The researcher used survey research design that enables her to...

THE EFFECT OF PUBLIC RELATIONS ON CONSUMER RELATIONS (A CASE STUDY OF PHCN, ENUGU)

ABSTRACT In this era of social and economic instability in which the public must be given a convincing why they should part with their hard earned money, the role of the public relations practitioners cannot be over emphasized. The study also analyses the public relations strategies and policies management of the organization in question. The study set out further to know how the various Power Holding Company of Nigeria, Enugu consumers perceive the organization. It proceed to examines the im...

THE EFFECT OF PRESS LAWS ON NIGERIAN PRACTISING JOURNALIST (A CASE STUDY OF NTA ENUGU)

ABSTRACT  The effect of press laws on Nigerian Practicing journalists, a case study of NTA, Enugu. The goals of this study is critically appraise the effect of press laws on Nigeria Journalism, Press laws, as the name implies as been as part of the media, because its content effects and helps to shape the life of the journalists, an it also help to shape the life of the journalist, and it also help to inform the people and in building their disposition toward a particularly course on the jou...

RURAL REPORTING IN NIGERIA

ABSTRACT  The article examined rural reporting in Nigeria and discovered that the only thing that constitute news for reporters in the country is only when a strange thing negative happens in the rural areas. For example, when there is ritual sacrifice, community clashes, rape, murder, etc.. The press hardly reports any good news about the rural communities in Nigeria. For example, when there is peace, harmony and self-efforts at rural development undertaken by the initiative of the rural co...

A COMPARATIVE ANALYSIS OF NEWSPAPER READERSHIP AMONG YOUTHS IN AWGWU URBAN (A STUDY OF YOUTH IN ENUGU URBAN)

ABSTRACT In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban. This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research. This research, however, aims at comparing, ...

CHALLENGES FACING THE MEDIA ORGANISATION IN DISSEMINATION OF INFORMATION (A STUDY OF NIGERIA TELEVISION AUTHORITY, NTA)

ABSTRACT The subject matter of this work is “challenges facing the media in Dissemination of information” in carrying out the research work, the researcher adopted the survey design using the questionnaire measuring instrument; this was to measure the public’s opinion, to ascertain about the media in information dissemination. The researcher further the study by adopting representative sample of the wider population by using non-probability sampling method or judgment method to find out...

AN ASSESSMENT OF THE ROLE OF DEVELOPMENT COMMUNICATION IN RURAL DEVELOPMENT IN NIGERIA (A CASE STUDY OF OHAOZARA LOCAL GOVERNMENT AREA IN EBONYI STATE)

ABSTRACT The study is a critical assessment of the role of development communication is rural development. Notwithstanding the various variables that assist in rural development, the development communication is still the epitome for rural development. However, both primary and secondary data was used in gathering information for the study: the secondary data come as a review of documented materials, while the primary data obtained with the help of questionnaire and oral interview, be adminis...

THE ROLE OF PUBLIC RELATIONS IN A CORPORATE ORGANIZATION (A CASE STUDY OF ESTISALAT)

ABSTRACT There has been a meaningful contribution by researchers on this subject; public Relations.  So this project developed after a series of consultation and research.  In order to put to rest the about is the mind of many as to whether public relation is necessary in an industry or organization, I strongly believe that the industry is the means through which public relation is mostly propagated.  More so, the industry as a corporate body has an image to protect thus the need for an ef...

HISTORY OF EMIRATES TELECOMMUNICATION CORPORATION (ESTISALAT)

INTRODUCTION Emirates Telecommunication Corporation – Etisalat was founded in 1976 as a joint-stock company between International Aeradio Limited, a British Company, and local partners. In 1983 the ownership structure changed – United Arab Emirates government held a 60% share in the company and the remaining 40% were publicly traded. In 1991 the UAE central government issued Federal Law No. 1, which gave the corporation the right to provide the telecommunications wired and wireless servi...

ADVERTISING DEVELOPMENT FROM IN NIGERIA FROM 1960-DATE

INTRODUCTION Independence had a significant impact on the growth of the advertising profession in Nigeria. According to Mr. Ayo Owoborode, managing director/CEO, ServeWell Limited, a marketing communications consultancy outfit, “At independence, there was this movement, call it psychological movement, that gave everybody the confidence that a Nigerian can do it. So there was this can do spirit that was instilled in the minds of the people particularly by our political leaders. It gave us th...

GENDER ISSUES IN ADVERTISING IMPACT AND APPLICATION

ABSTRACT This research was based on the based the topic: Gender issues in Advertisements, impact and application (a study of Joy soup). It went along way to provide clear understanding of the reasons for gender displays in advertisements, particularly the motives and outcome of the often use of the feminine gender as instruments of attraction in adverts as seen in Joy soap adverts. Advertisement is meant to gain consumer acceptance of goods through presenting the benefits of such goods and sh...

THE ROLE OF BROADCAST MEDIA IN WOMAN POLITICAL EMPOWERMENT IN NIGERIA (A STUDY OF FEDERAL RADIO CORPORATION OF NIGERIA NTA, ENUGU

INTRODUCTION It was believed that since the mid the 1980s, the term “empowerment” has become popular in the field of development, especially in reference to women.  The grass root programs has virtually replaced terms such as welfare, uplift community participation and poverty alleviation to describe the goal of development and intervention.  Women deserve empowerment in politics, business, education, marriage and other commitments men engage in the society. Women constitute a critical ...

COMPARATIVE ANALYSIS OF MEDIA REPORTAGE OF FOREIGN AND LOCAL FOOTBALL LEAGUE IN SOME SELECTED NIGERIA NEWSPAPER

ABSTRACT The role of the media in the reportage of any activity or event can never be over emphasised giving their relevance to the society as a whole. Whether social, political or religious activity, the picture painted by the media is always what the entire society and populace most times uphold.  In the light of the above assertion, it is the pattern and perspectives the media portray in its reportage of any social event or activity like sports and football in particular that affects its...

A COMPARATIVE STUDY OF NEWSPAPER READERSHIP AMONGST YOUTHS IN ENUGU URBAN (A STUDY OF YOUTHS IN ENUGU URBAN)

ABSTRACT In recent years, editors, newspaper owners and managers had been faced with the problem of determining the choice preference to their newspaper content by youth in Enugu urban.This research used the sample survey method of social science research to validate its assumptions and research question. And for obvious reasons and constraints, youth in Enugu urban were administered questionnaires. Therefore, it is the case study of this research. This research projects, however, aims at com...


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