Mass Communication Research Papers/Topics

THE USE OF PUBLIC RELATIONS IN BUSINESS MANAGEMENT (A CASE STUDY OF NEWSPAPER)

ABSTRACT  Industrial organizations who produces (s) goods or services have to liaise to the public through public message Newspaper.    This ensures patronage from the customers.   For this task to be carried out it needs then help of a Public Relation Practitioner who systematically design a way to make mutual relationship between the people- customer and the organization.   The researcher therefore, deemed it necessary to delve into the use of public relation in business management cho...

PRESS AS A VEHICLE FOR EFFECTIVE RURAL DEVELOPMENT (A CASE STUDY OF IDEMILI LOCAL GOVERNMENT AREA OF ANAMBRA STATE).

INTRODUCTION 1.1BACKGROUND OF THE STUDY In a complex society like ours the role which the press radio, television, newspapers, magazines and all forms of communication can play in effective rural development should not be over emphasized. Like other agents of development such as learning, the press especially the newspaper is very important in the proper development of our rural communication. The press as the fourth estate of the realm has other vital roles to play in the current campaign fo...

FEEDBACK MECHANISM AS A TOOL IN DETERMINING PROGRAMMING (A CASE STUDY OF ESBS 2 FM) ENUGU.

ABSTRACT Feedback mechanism is a very important yardstick for measuring audience acceptance f and participation in programmes and messages would be missing if feedback is omitted from the source. A very important element would be missing if feedback is omitted from the basic structure of communication which contains sender, message, channel and receiver. It is cleared that the numerous gains and or effectiveness of FM broadcasting cannot be isolated from the basic element of broadcasting as a...

CULTURAL INFLUENCE OF FOREIGN PROGRAMME IN BROADCASTING (A CASE STUDY OF ‘CHANNEL O’ PROGRAMME ON ENUGU RESIDENTS)

ABSTRACT This survey seeks to examine the influx of foreign television channels like ‘Channel O’ on the culture of third world countries like Nigeria. It assumes that foreign programmes in broadcasting have debase the culture of Nigeria. The researcher uses the survey method with techniques, like questionnaire administration and interviews. In the bid to achieve her aim, the researcher uses Enugu, as her case study and studied the two local government areas that make up Enugu city that is...

THE EFFECTS OF TOBACCO ADVERTISING ON YOUTHS (A CASE STUDY OF STUDENTS OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY)

ABSTRACT This study is aimed at evaluating the effect of tobacco advertising on youths, using student in Institute of management and Technology as a case study. The work opens up in chapter one and contains the background of the study, statement of the problems objectives of study, research questions, significance of the study and limitation of the study. Chapter two is a comprehensive review of related literature. While chapter three deals with the methodology. Chapter four contains the pres...

PUBLIC RELATIONS AS A MANAGEMENT FUNCTION PROBLEMS AND IMPACT (A CASE STUDY OF THE ANAMBRA STATE EDUCATION COMMISSION AWKA

ABSTRACT Public Relations through sometimes over looked is a concept that is almost as old as mankind, the early man in all his naivety built public relations principles in his action he went in search of food. While the woman held forts in the home he led his life alongside animals in the force that is to say that he maintained cordial relationship between his self and the animals in the forest that I think is public relations at its incipient stage. The beginning in spite of this early Deve...

THE ROLE OF TELEVISION IN THE POLITICAL MOBILIZATION OF RURAL AREAS IN NIGERIA. (AS CASE STUDY OF NJIKOKA LOCAL GOVERNMENT AREA)

ABSTRACT This study is geared towards finding  out the  role of television in political  mobilization of rural areas in Nigeria with special reference to Njikoka Local Government . For this study, five rural towns  in Njikoka Local government Area were studied. The  important of television as the most mobilization  media of mass communication is universally acknowledge, the  use of television is limited  because of some factors  that militate against its full  utilization, such as h...

PUBLIC RELATIONS, AS A TOOL FOR ERADICATING CULTISM IN NIGERIAN TERTIARY INSTITUTIONS (A CASE STUDY OF INSTITUTE OF MANAGEMENT AND TECHNOLOGY (IMT) ENUGU

ABSTRACT Evaluation is a prelude to strategic action. Strategies once identified must be evaluated to determine whether it is serving the purpose.  However, this topic is based on “The use of public relations as a tool for eradicating cultism in Nigerian tertiary institutions: A case study of institute of management and technology IMT, Enugu”. The main data-gathering instruments were questionnaire questions. Frequency and percentages were utilized in analysis of data. The major finding...

THE IMPACT OF NIGERIAN PRESS ON SHAPING THE COUNTRY’S POLITICAL STRUCTURE (PERIOD OF STUDY 1999 TO 2004

ABSTRACT This paper examines the role or the impact of Nigerian Press on shaping the country’s political structure period of study 1999-2004. A general study of Nigeria is because it happens to be the period when we witness a transition to civilian rule. Many library materials constituted the sample source and literature review. Dates were also collected through extensive reading of information material on the government administrative policy. There findings showed that by the period of 199...

TELEVISION VIEWING HABITS OF NIGERIAN ELITES. A CASE STUDY OF ENUGU METROPOLIS

INTRODUCTION  BACKGROUND OF THE STUDY  The tendency, most of the time especially  in the developing countries, is for media practitioners to package their media contents well.  In doing this, they do not take into consideration their supposedly diverse audience.  This may be as a result of professional ignorance or perhaps taking the audience for granted.  But taking the viewer, listener or reader for granted today is ver costly on the part of the communicator. In same vein, may be the ...

ATTITUDE OF TELEVISION AUDIENCE TOWARDS COMMERCIAL INTERRUPTION OF TELEVISION PROGRAMMES.

ABSTRACT The attitude of television audience toward commercial interruption in television programmes is a research work carried out through scientific and empirical method in attempt to find out what television commercial interruption is all about and how it affects the audience and suggestion on what to do in order to better the performance of the media houses towards the television commercial interruptions. It goes a long way to carry out a research on this topic by drawing up questionnaire...

ATTITUDE OF FEMALE MASS COMMUNICATION STUDENTS TOWARDS JOURNALISM AS A CAREER

 INTRODUCTION It has been observer that female student journalist have negative attitudes towards taking up journalism as a career on graduation. This negative attitude is highly reflected in the number of woman engaged in communication work in various media of communication all over the country offering courses leading to the award of various degrees and certificates, including national and high national diplomas, bachelors degrees, and masters degree. The increase of female journalist in t...

TELEVISION AS AN INSTRUMENT OF EDUCATIONAL ADVANCEMENT IN ENUGU STATE

ABSTRACT The purpose of this study was to find out the effect of television educational programme on children. One hundred and eighty respondents were randomly selected for the study in Enugu Sate and questionnaires  were distributed to them.  To accomplish this task, the following hypothesis were tested. H1:Educational  Programmes stimulate interest of school  children in education, H2:The timing and suitability of educational programmes on NTA channel 8 to children in Enugu State H3:Vis...

MEDIA OWNERSHIP AND ITS INFLUENCE ON EDITORIAL POLICY (A CASE STUDY OF ANNOUNCER NEWSPAPER OWERRI)

ABSTRACT In Nigeria, we have three kinds or types of media ownership. These include, private ownership, government ownership and mixed ownership. The essence of embarking on this research work- Media ownership and its influence on editorial policy is to x-ray the extent the publishers, or owner(s) of various media houses has gone in using their ownership factor to determine the pace such a media (or media as the case may be ) follows. However, the work is extensively treated from chapters 1...

EFFECTS OF GOVERNMENT OWNERSHIP AND CONTROL OF MASS MEDIA ON ME DIA OBJECTIVITY (A CASE STUDY OF ESBS)

BACKGROUND  OF  THE  STUDY. The  media  of  mass  communication  has  two  important  broad  sub – divisions,  the  electronic  and  the  print  media.  The  print  media  involves  mainly  the  magazine  and  newspapers.  These  are  regional  and  national  informers  which  provides  retrievable,  researched  and  indepth  news – stories  of  events. Since  its  inception  in  1859,  courtesy  of  Henry  Townsend,  print  media  has...


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